Caroline Ruder

I operate and design for my luxury women's ready-to-wear clothing line based in Atlanta, Georgia. I design for the woman who has a focused eye for playful, elegant, effortless, and colorful clothing. The entire line is developed and sewn in the USA. Some of my accomplishments include: -Lead the process of ideation, development, implementation, and launch of the business -Launched the company in a 8-month time frame from the beginning of brand development and product development to ecommerce launch -Vetted and contracted skilled vendors in areas such as graphic design, web development, photography, brand packaging, public relations, apparel development, and apparel production My ongoing responsibilities include: -Leading, contracting, and budgeting the product development and production processes -Researching trends, news, and other relevant industries to stay updated on innovation, consumer behavior, luxury fashion, and entrepreneurship -Designing collections comprised of dresses, jumpsuits, tops, pants, skirts, and outerwear -Prototyping and iterating new designs with an interdisciplinary team -Strategically planning product through merchandising to ensure every garment meets a unique need for the customer -Objectively refining the consumer-facing elements of the business (primarily website and social media) in order to create a clear message to the customer -Managing and updating the Caroline Ann brand through logo creation, packaging, website design, and social media -Coordinating regularly with interdisciplinary teams to work on projects such as website design, photo shoots, and press trips -Managing short-term and long-term projects simultaneously -Bringing projects to life from concept to final product quickly and at a high quality