Carolyn S Fraser

•Oversee boutique PR firm, managing public relations, marketing and social media for emerging brands in corporate, beauty, AA, health and fitness, events, consumer and lifestyle industries •Specialize in B2C, B2B, Special Events Publicity Management, Strategic Counsel, Media Training, Project Management, Social Media Management, Copywriting, Editing and Marketing •Partner with agencies, developing, overseeing and executing public/media relations campaigns and strategies in the AA market for various industries •Manage and supervise staff on projects and client accounts •Booked Chicago-based small business client, D3 Fitness on most trafficked Chicago daytime TV show, Windy City Live; resulted in more than 250 customer inquiries and paid memberships •Brokered social media contest giveaway for Ogilvy & Mather’s boxing client with major AA outlets, BET and Ebony; resulted in most-trafficked visits to client website during fight promotion •Booked Houston-based small business client, Zayd’s Natural Kids salon, on “Oprah of Houston daytime talk shows”, Great Day Houston; increased brand awareness by 30% •Successfully produced and implemented media relations for the 2013,14, and 15 Brown Sugar Beauti Expo; inaugural event resulted in 500 + attendees, 40 vendors and national and local press •Drafted winning proposal for taxi client, United Transportation Group’s bid to service the Gateway Center Mall in New York City •Project Assistant for Ogilvy & Mather client, Federal Emergency Management Agency (FEMA) •Oversee strategy and brainstorming sessions for all company accounts •Creative in media pitch construction and story angle conception; draft media documents with ease •Persistent in strategic media outreach; garner top-tier local and national media across all mediums •Work within the parameters of small budgets; produce client billing spreadsheets •Content creator for clients’ social media campaigns