Carrie Peters

William Lopa (American) is a sports artist known for his use of "Kinetic Impressionism," incorporating spatter techniques into his work to capture athletes in motion. Raised in New Jersey, Lopa took up drawing at a young age and went on to earn a BFA from William Paterson College in Wayne, NJ. Working in acrylics, Lopa applies paint with a pallet knife and is particularly well known for his use of bright, bold colors. Lopa’s artwork has been featured in art galleries across the country, such as the Markman Galleries in Las Vegas, Gallery Four at the Garden State Art Plaza, Field of Dreams throughout the country, Artexpo in New York, Just Ducky in Chicago, and in several halls of fame memorabilia franchise stores. He has also been invited to paint live at World Series games and All-Star games and created commemorative artwork for several NFL Superbowls. Over his professional career, Lopa’s paintings have raised hundreds of thousands of dollars for charities across the country, including the American Cancer Society, Barbara Sinatra Children’s Hospital, Klein Family Learning Center, Jockey’s Guild, James Brown Cancer Center, the Leukemia Foundation, the Jimmy V Foundation for Cancer Research, and the Gail’s Angels Foundation.

Productive Office Manager and Executive Assistant providing personal administrative support and assistance to executive staff, while maintaining office policy, overseeing staff and ensuring optimal office operations. Selected Achievements: • Assist COO in all daily activities and issues as well as product development, sourcing, purchasing of special projects • Analyzing of reports; product summaries and dossiers; market analysis and identifying current trends in skincare • Providing quality assurance through prototypes, mockups, print and production proofs • Oversee the development of marketing materials, in charge of vendor consultation, graphic design, copy creation, rate negotiation, and purchase order requisitions • Proactive collaboration with vendors, graphic artist, and in the team from project start to finish

I started my journey with Social Media really by accident. While doing research for brands I worked with, I came to realize the impact social media was gaining and the effect it was having on sales. From there I built a successful track record in positions across consumer beauty products and fashion with some of the industry’s most influential companies.

Appointed lead of all marketing functions. Conceived and implemented marketing communication plans that maintained brand consistency, maximized effectiveness, and executed customer relationships ultimately increasing sales. Selected Achievements: • Directed development of business-to-consumer and Local Store Marketing programs that drove incremental annual sales and membership. • Organized, evaluated and rolled out private label, retail program resulting in 40% sales increase in the three months. • Developed and implemented consumer research designed to improve results of our sales promotions and events. • Created and managed web sites and social media accounts for the brand and grew awareness by over 50% in one year. • Developed and implemented promotional, sponsorships and community relations events.

Reinforced user engagement, brand awareness, and revenues through strategic website design, social media platform management, and in-depth research or market & seasonal trends. Facilitated accurate copy, updated product information, and asset distribution to targeted demographic. Orchestrated online, interactive media and print campaigns, as well as supported website & content development (direct mail, field sales, media advertising, etc.). Partnered cross-functionally with copywriters, designers and brand managers to advance product line development in compliance with regulations. Oversaw all art, media, print, and color library and archives, ensuring brand compliance. Directed project traffic and completed projects within allotted resources (budget, timelines). Selected Achievements: • Spearheaded all administrative aspects across departments (Marketing, Media, Art/Creative), assessed and approved of artwork & creative mechanicals, and supported product branding/rebranding processes. • Provided integral support to product launches, market identification/research, and consumer data collection/analysis. • Created questionnaires to assess the effectiveness of 9 distinct products; collected and translated external data (Nielsen Data, etc.). • Produced weekly content for 2 corporate websites, 9 brand sites, and 45 social media profiles. • Launched monthly newsletter to promote communications across departments on market trends and news • Established first social media campaigns, leading to a 32% increase in digital viewership and a 56% increase in Facebook shares and 30% increase in Twitter and Instagram visibility.

Combined efforts with the creative team on marketing and graphic design procedures; directly supported CEO in administrative functions. Created designs (print work, web, large format printing, etc.) based on order/client specifications; collaborated with vendors on quality and delivery requirements. Assessed all artwork, utilizing vector art and tissues in preparation for press or screen print. Executed daily administrative tasks from scheduling and customer inquiries to information management. Selected Achievements: • Suggested and implemented custom screen-printing items and custom designs to increase product line sales by 35%. • Streamlined project management by creating a color codes system; coordinated all orders from conception to delivery.

• Researched color trends and silhouettes using magazines, online shopping, and trend services during the design season. • Developed color palettes, drew by hand design concepts, illustrated designs and created initial technical package. • Closely tracked sample production; managed materials and POs from factories to ensure accurate ordering of items and timely shipment of goods. • Expertly handled multiple tasks during development season, verifying lab dips, strike offs, fabric, and trim qualities. • Prepared and presented seasonal product reviews to Sr. management and merchant teams. • Maintained and approved lab dips and color swatches for upcoming collections.