Caryn Pratt
About
Caryn Pratt is from Austin, Texas Metropolitan Area. Caryn is currently VP, Global Marketing at Eagle Eye Networks, located in Austin, Texas, United States. Caryn also works as VP, Global Marketing at Spiceworks Ziff Davis, a job Caryn has held since Jul 2020. In Caryn's previous role as a Executive Director, Global Marketing at Spiceworks Ziff Davis, Caryn worked in until Jul 2020. Prior to joining Spiceworks Ziff Davis, Caryn was a Director of Marketing at Bulldog Solutions and held the position of Director of Marketing. Prior to that, Caryn was a VP of Marketing at Rivet Works, Inc. from Jul 2014 to Aug 2015. Caryn started working as Senior Marketing Manager at Autodesk & Independent Consultant in Feb 2001.
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Caryn Pratt's current jobs
Leader of a 30-person global marketing team representing five brands: SWZD (www.swzd.com), Spiceworks (www.spiceworks.com), Toolbox (www.toolbox.com), Aberdeen Strategy & Research (www.aberdeen.com), and Ziff Davis Performance Marketing (www.zdperformancemarketing.com). Reputation for motivating teams to outperform and overdeliver with a small dose of “surprise and delight” (ask me more about that!). • Drive marketing strategy spanning brand, product marketing, demand generation, performance marketing, research, content, public relations, analyst relations, events, and training. • Built revenue marketing engine aligning sales and marketing teams to increase campaign program efficiencies and drive predictable revenue. In 2021, exceeded goals across all performance metrics: lead goal (66% increase YoY), sourced revenue goal (55% increase YoY), influenced opportunities goal (45% increase YoY). • Member of the executive team and winner of the Ziff Davis Achievement Award for exceptional leadership.