Cassidy Nasello
About
Cassidy Nasello is from New York City Metropolitan Area. Cassidy works in the following industries: "Professional Training & Coaching". Cassidy is currently Founder/Mental Fitness Coach at FELT, located in New York City Metropolitan Area. In Cassidy's previous role as a FELT Organizing for Business and Life at FELT, Cassidy worked in Greater New York City Area until Oct 2020. Prior to joining FELT, Cassidy was a Sales Strategy and Partnerships Consultant at The Wing and held the position of Sales Strategy and Partnerships Consultant at Greater New York City Area. Prior to that, Cassidy was a President of Media at Wanderlust Holdings, LLC, based in New York from Apr 2016 to Nov 2017. Cassidy started working as Advertising Director, East at The Atlantic in New York, NY in Dec 2013. From Sep 2012 to Dec 2013, Cassidy was Integrated Sales Director at The Atlantic, based in New York, NY. Prior to that, Cassidy was a Travel & Entertainment Director at Conde Nast, The New Yorker, based in New York, NY from Sep 2011 to Sep 2012. Cassidy started working as Senior Account Manager at American Express Publishing, Travel + Leisure in Mar 2010.
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Cassidy Nasello's current jobs
• Expanded coaching services under FELT Organizing for Business and Life. • Empowering high-achieving executive women with the tools to overcome a hindering, negative mindset. • Coaching workshops for senior executives and sales and marketing teams. • Positive Intelligence® Certified Coach designation earned in December 2021. Mental Fitness Coaching Positive Intelligence Coaching Confidence Coaching Employee Retention Training Workplace Happiness https://www.positiveintelligence.com/business/
Cassidy Nasello's past jobs
• Trained under Marie Kondo's direction in KonMari Method™ Consultant certification program to support overwhelmed executives to simplify and streamline life at home and work. • Coached executives to grow efficiency, performance, and develop a clear vision for the ideal professional and personal life. • Executive coaching focused on simplifying goals and reframing with mental fitness to change the lives of high-achieving executives who are trying to stop self-sabotaging and achieve their highest potential. • Coaching programs for senior executives and sales & marketing teams to improve collaboration, creativity, and focus. • International Coach Academy and Positive Intelligence skillsets implemented to empower and guide people from a scarcity to an abundant mindset. • Customized strategy plans for leadership to develop clear goals and behavior plans for staying focused. • Motivational workshops around mental fitness in private and corporate settings such as The Wing, Dyson, Dow Jones, Rutgers University, Montclair State University, Birchbox. • Group coach sales teams through a 7-week mental fitness course.
• Contract position to help the Head of Partnerships to grow confidence in sales reps to sell through large packages for a new membership-based community. • Assisted in optimizing pricing and sales strategy, refined go-to-market materials, and establish KPIs for clients.
Since 2009, Wanderlust has been a leading global brand in the Health & Wellness/Fitness sector and has defined the voice of millennial mindfulness. As the President of Media at Wanderlust, I help bring yoga, meditation, and mindful living to the masses while ensuring a growing media business for the brand: • Developed and quarterbacked new media initiatives • Worked with CFO and CEO to model and budget new business strategies • Designed and managed P&L new for departmental strategy and structure, including developing org chart and job descriptions • Productized instructional yoga content for new TVOD platform • Developed all advertiser-facing sales materials for integrated partnerships team, including selling custom content and distribution products • Sought out mutually beneficial media partnerships to elevate Wanderlust brand • Collaborated with other Wanderlust business units to ensure integrated branding strategy across events and centers
• Promoted to lead team responsible for 50% of company advertising revenue, with 20% revenue growth • Developed and executed social media distribution strategies with real-time analytics and optimization • Launched cutting edge advertising and distribution across new digital platforms to expand client reach
• Directed sales efforts for largest client list spanning New York to the Southeast. • Directed cross-departmental brainstorm sessions with marketing, event planning, and digital team.
• Recognized as company’s top seller and grew largest account list by 20% with the biggest single-client win. • Awarded “Salesperson of the Quarter” in a record eight months of selling.
• Grew Mid-Atlantic territory by 41%; broke new non-endemic accounts such as Geico and T. Rowe Price • Implemented Travel + Leisure’s sponsorship of Leading Hotels of the World Conference in Germany. • Earned highest level of American Express employee assessment scoring for both leadership and goals.
• Created Women in Travel club (W.I.T.) to provide a quarterly networking forum for female travel clients. • Awarded Salesperson of the Quarter for creative partnerships with brands like Showtime and Delta Airlines and won category market share.
• First sales rep at Outside Magazine to handle travel exclusively and develop specific travel presentations. • Increased travel business 61% between 2005 and 2006, 58% of which was new business.
• First volunteer and pilot program participant for Youth Development sector in a rural community. • Developed youth education program with a focus on disease prevention and sex education. • Focused on confidence-building activities with women and started women’s sports team in the village.