Cathi Thornton

Manage and act as the main point of contact for Tier 1 vendors businesses by providing high level strategic plans as well as advise and identify business development opportunities with pricing, product innovation, profitability, product assortment , category insights, operational improvements and provide marketing plans and education on new and existing Amazon Advertising and AMG programs. In my “advisor” role I collaborate with marketing, media, content and internal program teams, oversee key activities that are underway for our Selling Partners, following up and escalating as appropriate to have issues resolved as well as partnering with Amazons Vendor Managers to identify incremental revenue opportunities for my vendors within their category. I facilitate weekly vendor business meetings to discuss sales goals, supply chain issues/improvements, catalog integrity and marketing performance, opportunities for test and learns, sales reporting, cost analysis, ASIN discrepancies, catalog assortment, conduct vendor central trainings, share learnings and communicate new opportunities for sales growth.

Manage all aspects of my clients businesses including sales growth recommendations, strategic high level planning and execution, weekly business reviews, optimizing amazon catalog integrity, providing cost analysis, content creation and optimization for PDP’s. Represent the client in partnering with Amazon VM’s for cost negotiations, contract agreements, ASIN issues to identify incremental revenue opportunities for my vendors through Amazon platforms (Pantry, Fresh, and Prime Now) through Vendor Central, Seller Central, Amazon Marketing Services and AMG. Plan and executed strategic marketing plans using AMS, AMG, social media and Amazon brand stores. Create Amazon Stores for all of my brands by mining for content, utilizing Amazon’s internal search reports, adding keywords, brand images and brand story as well as A+ Enhanced Detail for every product detail page. Collaborate with and manage operations team members on catalog audits, chargebacks, cost increases, Andon cords, variations, titles, content on PDP’s and images to ensure optimal product share of shelf.

Managed key accounts to specified eCommerce partners, Amazon.com. drugstore.com with a focus on natural health & beauty, sports nutrition supplements & food vendors. Identified incremental revenue opportunities for our partners with the majority of brand management through Amazon.com portals: Vendor Central, Vendor Express, Amazon Marketing Services and Seller Central. Brand management - product set up, pricing, upload of images and merchandising on Amazon.com, SEO optimization and gathering organic search content for product detail pages and brand landing pages. Created Marketing & executed marketing plans

EDI transmission for drop ship and owned goods. Oversaw all aspects of inbound and outbound Electronic interface data transmissions for supply chain operations. Image and HTML management for all brands. Managed product production support, Ensured that quality and timeliness are key factors in resolving end user issues. Develop and deploy process improvement and structure to the various teams involved in direct customer support. Facilitated and implemented drop ship inventory feed set up and testing. Created SOP’s processes collaborated with teams to streamline processes. Manage system error logs and correct by collaborating with system administrators/IT department.

Managed all aspects of the Supplement & Sports Nutrition category to ensure continued growth for both drugstore.com and vendors by building and managing vendor relationships, maximizing assortments for the category and achieving quarterly and annual revenue and margin results. Specific businesses included natural & drug mass supplements, diet food & sports nutrition supplements. I coordinated and managed the launch of one of drugstore.com’s most profitable diet product, bringing the most sales in company history in one quarter at the time. Increased Natural supplement category by 40% as well as created an online natural store/category within drugstore.com collaborating with the marketing and creative team. Sourced raw materials, packaging concepts and pricing for private label supplements. Manged product marketing space on website, including banner ads, e-mail blasts. Also created the 'green team' and recruiting co workers to improve culture to be more aware and proactive about recycling, telecommuting and related ways to reduce our carbon footprint as a company.

Formerly Boney's Market, Henry's Marketplace & Wild Oats