Cathya Lopez

I am honored to co-lead Gradient with Ashley Waxman and Ashley Zhang. Gradient is Asana's Employee Resource Group for multicultural people and allies.

Responsible for developing and managing the Organizations organic social media strategy, supporting core programs, oversee our intake processes, and uphold our #heartitude company value ❤️ At Asana, we’re building a place where teams align their energies towards common goals. Where there is no "work about work". There is only total clarity, energized focus, and frictionless collaboration. Everything from the most immediate details to the big picture are organized and at your fingertips. In every moment, each person knows what they should be doing and why they’re doing it. That’s when it gets fun. People love what they do and feel appreciated for what they’re doing. That visceral feeling of being in the zone every day empowers teams to work better, smarter, faster. Organization is as effortless between people as it is between our own brains and bodies. By empowering all teams to achieve their most ambitious goals, we help humanity thrive. Asana was started after Dustin Moskovitz and Justin Rosenstein built an internal tool at Facebook that changed how the company coordinated work. They realized this technology could help all organizations collaborate better in order to achieve their goals. Currently, over 100,000+ teams and Organizations use Asana around the world.

▪ Oversee art collective along with three other female entrepreneurs/artists who are involved in all aspects of handcrafting products for our business, curating small collections from fair-trade sources, and running efficient strategies to expand ▪ Developed the e-commerce site (www.casadegitanas.com) manage the site along with copywriting for the web and curating content for all social channels, and company blog ▪ Oversee marketing, promotion, delivery and quality assurance of products ▪ Manage the financial & physical resources of organization

I was the 1st User Operations Specialist focusing on both English and Spanish language support and ultimately became an Asana product expert, a savant of productivity, and also helped set the tone for a new branch of the team focused on international expansion. On a day-to-day basis, I helped customers with questions, feature requests, bug reports, and also empowered & educated them about best practices for collaborating with Asana. I helped the User Operations Team in becoming increasingly efficient by analyzing key metrics, assessing tooling needs, implementing solutions using tools, integrations, and APIs. I also assisted our users in the Online Community Forum, leading the "Foro de la Comunidad" aka the sub-community forum for the Spanish language. Additionally, I helped with customer support on Asana's online social media channels (primarily Facebook & Twitter).

Developed Community Guideline policies and implemented solutions to tackle Abuse and Spam content on both Instagram and Facebook platforms. Provided high-quality support to millions of users around the world on both Instagram and Facebook platforms. Worked hand in hand with the Project Manager to escalate and prioritize daily/weekly goals along with managing a team of 10 people.

Using dance as a mechanism to heal trauma ▪ Designed and launched a website for the organization (www.theTURFinc.com) ▪ Conceived and individually generated a monthly newsletter covering the news about the organization, its members, and the field ▪ Original development, implementation and management of the group’s social media strategy ▪ Increased Twitter followers, Facebook likes, email subscriber lists and engagement by over 75,000+ followers around the world ▪ Coordinated event logistics, managed ticket sales, collaborated with organizations like GoPro on marketing projects

▪ Collaborated with a creative team of filmmakers & artists to create a content strategy ▪ Wrote content and created messaging for press releases, newsletter, and print ads ▪ Developed and implemented an integrated social media strategy to support engagement with new audiences and other stakeholders through Facebook, Twitter, LinkedIn, and company blog ▪ Created, developed & scheduled all social media content and did live posting at relevant hours ▪ Researched and identified NGOs, associations, and groups working on Immigration, Latinos, Women, Art Therapy, Health & Community and cultivated positive relationships with them

Analyzed data & helped define Twitter’s Community Guidelines

▪ Contributed to the "Accepted Students Blog" which entailed acting as the student “voice” of the organization by writing creative blog posts (approximately one post per week on a school year calendar) ▪ Monitored social media accounts held by Pace’s Enrollment Services dept and ensured that inquiring and admitted students received timely replies to questions ▪ Managed and engaged an online community of over 15,000 active users ▪ Led current student ambassadors of Pace’s new Facebook application PaceYourself: tasks included sending reminder emails, directing admitted student questions, monitoring content, and providing feedback

▪ Worked directly with the CEO to develop an effective e-commerce site that reflected the companies mission of creating hands-on footwear blending design and social responsibility ▪ Established and implemented all social media sites including Facebook, Twitter, LinkedIn, Pinterest and Instagram along with updating sites daily + curating content ▪ Raised $3,500 dollars to donate to Kolkata, India as part of Dcaged’s philanthropic efforts with their own charity foundation Girl2B ** Girl2B is a NY based non-profit that focuses on the education, health, and safety of poverty stricken girls living in Kolkata, India. Through the empowerment of education, the Girl2B foundation works to give every young girl a chance to reach her full potential, freeing her from the unfair cycle of poverty, and making her an agent of change.

▪ Assisted in achieving business objectives through leads generated from special events ▪ Planned, coordinated, and executed all Menlo Swim & Sport community events held at the facility ▪Managed all event operations – permits, contracting, pricing, audio/visual service arrangements, and promotions

▪ Through the extracurricular program BUILD, I was able to collaborate with a group of three other peers from my high school in order to launch our own business, Paws & Claws: a fashionable dog and pet clothing & accessory brand ▪ We received 1st place in the Annual Business Plan Competition at Stanford’s School of Business with guest judges Jack Dorsey (founder of Twitter) and Wycliffe Groesbeck (founder of Guitar Hero) ▪ Secured seed funding from a venture capitalist ▪ Worked on annual sales reports, managed sales events and oversaw multiple strategic marketing campaigns