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Cecile Bernini

Directrice marketing chez Tramier
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Email: ****@****.***
LinkedIn: Cécile Bernini
Location: Aix-en-Provence, Provence-Alpes-Côte d’Azur, France
Current employer: Tramier
Current title:
Directeur marketing
Last updated: 22/05/2023 01:13 AM
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About

Cecile Bernini is from Aix-en-Provence, Provence-Alpes-Côte d’Azur, France. Cecile works in the following industries: "Biens de consommation", and "Agro-alimentaire". Cecile is currently Directeur marketing at Tramier, located in Aix-en-Provence, Provence-Alpes-Côte d’Azur, France. In Cecile's previous role as a National Account Manager at Unilever, Cecile worked in Rueil-Malmaison, Île-de-France, France until Apr 2020. Prior to joining Unilever, Cecile was a Chef de groupe skin cleansing, Hair Care and Skin Care at Unilever and held the position of Chef de groupe skin cleansing, Hair Care and Skin Care at rueil malmaison. Prior to that, Cecile was a Senior Brand Manager Dove masterbrand at Unilever, based in rueil malmaison from Nov 2014 to May 2016. Cecile started working as Senior Brand Manager Déodorants Femmes at Unilever in Oct 2012. From Apr 2010 to Oct 2012, Cecile was Brand Manager Fruit d'Or pro-activ at Unilever. Prior to that, Cecile was a Brand Manager Carte d'Or at Unilever from Jun 2006 to Apr 2010.

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Cecile Bernini's current jobs
Company: Tramier
Title: Directeur marketing
Period: May 2020 - Present (5 years, 7 months)
Location: Aix-en-Provence, Provence-Alpes-Côte d’Azur, France
Cecile Bernini's past jobs
Company: Unilever
Title: National Account Manager
Period: Nov 2018 - Apr 2020 (1 year, 5 months)
Location: Rueil-Malmaison, Île-de-France, France

En charge des comptes Leclerc et Intermarché pour toute l’Hygiène Beauté (dentaire, déodorants, douches, savons, capillaire, soin du corps)

Company: Unilever
Title: Chef de groupe skin cleansing, Hair Care and Skin Care
Period: May 2016 - Nov 2018 (2 years, 6 months)
Location: rueil malmaison

Dove, Axe, Timotei, Monsavon, Williams

Company: Unilever
Title: Senior Brand Manager Dove masterbrand
Period: Nov 2014 - May 2016 (1 year, 6 months)
Location: rueil malmaison
Company: Unilever
Title: Senior Brand Manager Déodorants Femmes
Period: Oct 2012 - Nov 2014 (2 years, 1 month)

Running for France a portfolio of 3 deodorant brands: Rexona, Dove and Monsavon. Launch of breakthrough innovation "Compressed deodorants" on 3 brands at the same time with a strong need of customer engagement and consumer education => strong success with 10% value market share12 weeks after launch.

Company: Unilever
Title: Brand Manager Fruit d'Or pro-activ
Period: Apr 2010 - Oct 2012 (2 years, 6 months)

Developping for France market a recovery plan of this health oriented margarine towards consumers (brand new positioning, packaging and communication big idea) as well as health care professionals (medical salesforce, congresses, ...). Results: back to growth after 6 years of decrease: value sales at +14% in 2010 and +23% in 2011.

Company: Unilever
Title: Brand Manager Carte d'Or
Period: Jun 2006 - Apr 2010 (3 years, 10 months)

Leading ice cream brand in volume sales. 360° activation plan, new product launches both in distribution and out of home channels. Results: value sales in hypermarkets: +20% in 2010. New contracts in out of home business: for instance restaurant chains such as Flunch or parks such as Disneyland Resort Paris.

Cecile Bernini's education
EDHEC Business School
Master of Science (MSc)
2001 - 2005
Lycée Masséna, Nice
1999 - 2001
Cecile Bernini's top skills
Product Development Brand Equity Trade Marketing FMCG Market Research Consumer Products Marketing Strategy Brand Management Brand Development Market Analysis Product Innovation Cross-functional Team Leadership Market Planning Marketing Management Customer Engagement Customer Insight Segmentation Competitive Analysis Shopper Marketing Brand Architecture
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