Chad Jackson

Responsible for developing and executing the strategic marketing plan for Labrada Nutrition, programs and systems to support strategic direction and aligning business plans with Labrada's organizational objectives. Partners with the management team to ensure the best possible service and effective communications to our business to business customers as well as our direct consumer customer. Responsible for Digital Marketing strategy as well as Amazon strategy in United States and outside of the United States. • Developed and implemented marketing plan and strategy around changing brand from bodybuilding brand to lifestyle fitness brand beginning in 2016. • Developed an omni-channel marketing strategy around one of most profitable sku’s the Lean Body Ready to Drink (13 year old product) • Lean Body Ready to Drink Results: 30% growth in 2016, 46% growth in 2017 & 28% forecasted growth in 2018 • Helped develop and launch new 8.45 oz Protein Ready to Drink into HEB and Publix (launch in Walmart in October). • Launched growth strategy on Amazon on both Seller Central and Vendor Central that grew from 90% growth from 2016 to 2017 • Implemented KPI marketing dashboard in 2018 to help measure ROI on marketing programs • Launched demo/ambassador team in United States with 300 demo/samplings per month (Big emphasis on sampling in HEB in 2018) • Implemented a formal influencer marketing strategy within company in 2016 and implementing a micro-influencer strategy • Hired 2 new marketing hires within the organization (Community/Influencer Manager and new graphic/digital media designer) • Implemented a Net Promoter Score within company to measure customer satisfaction on a quarterly basis (2nd quarter of 2018 was first time implementing it)