Chad Mallory

Every day, 2.5 billion people use Unilever products to feel good, look good and get more out of life. With more than 400 brands bought in 190 countries, we have a unique opportunity to work with consumers to make sustainable living commonplace. ¬ Developed a short and long-term strategy for US Knorr eCommerce that equates to an estimated $1.2MM in incremental revenue, accelerating YoY growth to 60% with recommendations that have been adapted by the brand team ¬ Created a workable decision-making model that utilizes several weighted factors to determine the most fit retailers to drive brand growth ¬ Conducted several competitive analyses and Walk The Store Online studies ¬ Collaborated with the Unilever Global Foods eCommerce team to outline our US Foods eCommerce Strategy ¬ Managed day-to-day eCommerce omnichannel assets through the Keyword Repository, The Asset Bank, and Perfect Store Online to ensure Knorr's success in optimized product content and SEO

Enactus is an international organization that connects student, academic and business leaders through entrepreneurial-based projects that empower people to transform opportunities into real, sustainable progress for themselves and their communities. ¬ Managed a team of 20+ active members, increasing recruitment/retainment efforts by nearly 100% ¬ Awarded 2017 Regional Finalists, leading our team to the 2017 National Competition in Kansas City, Missouri ¬ Contributed to the business plan of a $9 million project, Pioneer Park ¬ Oversaw the restructuring and strategic vision for the 2018 Malone Enactus team. Included in the restructuring was the development of the Malone Enactus Leadership Manual, organizational roles/leadership positions, and transition documents ¬ Developed the "Enactus Shark Tank" and partnered with three non-profit organizations that work towards the United Nation's 17 Sustainable Development Goals

The J. M. Smucker Company is a marketer and manufacturer of fruit spreads, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and health and natural foods and beverages. J.M. Smucker company brands include Smucker's, Santa Cruz Organic, Jif, Laura Scudder's, Crisco, Pillsbury, R.W. Knudsen Family, Hungry Jack, White Lily, and Martha White in the United States, along with Bick's, Five Roses, Robin Hood, and Shirriff in Canada. ¬ Forecasted demand for national brand portfolios with annual sales ranging from $400-$600MM with over 300 SKUs ¬ Worked closely with Marketing, Sales, and Finance using S&OP process to gain alignment in growth projections

The Grocery Manufacturers Association is a trade association of the food industry. It represents the world's largest branded food, beverage and consumer product companies ¬ Led the development and design of the Trading Partner Alliance website, working directly with stakeholders on branding, structure, and content. Contributed to approximately $100k in cost saving and cutting the project deadline by 96% ¬ Analyzed consumer feedback and gained insights for the GMA's key initiative, SmartLabel™. Identified several voluntary product attributes that consumers are expecting in SmartLabel™'s next generation ¬ Audited 9,000 SmartLabel™ landing pages spanning across 400 brands to ensure 100% compliance with the SmartLabel™ Implementation Guide ¬ Utilized MatrixMaxx, LinkedIn, and Excel to enhance member value creation to top CPG companies. Increased the contact database by approximately 50 new prospects ¬ Assisted in the presentation and structure of all Industry Affairs committee meetings. Worked with the Food Marketing Institute (FMI) to host a dozen CPG and retail supply chain directors to plan for the 2018 Supply Chain Conference ¬ Created a SharePoint site for Industry Affairs to share and store relevant documents to innovate communication between committee members

Malone University is a private, liberal arts college located in Canton, Ohio, United States. It was founded in 1892 by Walter and Emma Malone as a small, co-educational Bible institute called Cleveland Bible College. In Cleveland, Ohio. ¬ Wrote press releases and news briefs ¬ Contributed to website development and SEO ¬ Created and implemented social media campaigns

One Life One Mission Coffee began with a simple idea: what would happen if people fully used their God-given resources to change the world? With that simple yet profound idea, a partnership was formed. By bringing together the opportunistic economy of the United States and the rich coffee beans of El Salvador, One Life One Mission Coffee was able to sustain a local El Salvadorian ministry. This ministry, Esperanza y Vida, is dedicated to providing medical and nutritional resources to children affected by HIV/AIDS and cancer. With each purchase of One Life One Mission Coffee, proceeds went towards caring for a child suffering from these diseases. We have one life to live and this is our mission: showing the love of Christ on a global scale to help those suffering both physically and economically. ¬ Developed an international supply chain ¬ Sustained partnering ministry’s funding ¬ Managed retail sales through eCommerce and event marketing ¬ Designed and developed packaging and website content