Chad Meyerson

Lead ROOLEE in creating a community of positivity, self-worth and confidence. As a women's clothing and lifestyle brand, ROOLEE encourages women at every stage of life to celebrate their style and feel beautiful and confident regardless of their location, size or body type. Our styles are designed + sourced responsibly and with an emphasis on comfortable and on-trend fashion.

- Oversight for all Marketing Strategy for growing e-commerce & retail fashion brand - Manage overall brand strategy, brand extensions, partnerships & sponsorships with ROOLEE, ROOLEE Kids, Rettel and ROOLEE Home - Lead Public Relations, Data Analytics, SEO, SEM, Photography and Graphic Design departments - Oversight for Buying team for Women's Clothing, Shoes, Accessories, Kids, Home Decor - Part of Executive leadership team dictating strategy, forecasting and budgeting

- Oversight for Cancun.com domain, promotion and partnerships - Manage P&L for the site and brand, including SEO, paid search strategy & sponsorship revenue - Marketing oversight for Cancun.com promotion & partnerships in Cancun market

TravelPASS Group leverages innovative technology, industry-leading search marketing expertise and a highly-experienced group of professionals and entrepreneurs to promote travel. Our goal is to connect each customer with the right hotel, flight, cruise or other travel experience through online or offline channels. Powered by multiple supply sources, we are able to offer the best pricing and best customer experience available. Within TravelPASS Group, I help manage our business partnerships in various areas of the company. Strong, strategic and profitable partnerships with travel suppliers, business partners and other stakeholders are critical to the success of TravelPASS Group. I focus on fostering these relationships and identifying areas of growth and opportunity for the company.

Partner Fusion is a technology company that specializes in bringing innovative ideas into the market. With ventures in travel, search optimization and commercial real estate, Partner Fusion leverages creative entrepreneurs, industry-leading technology and online and offline customer acquisition knowledge to grow. Within Partner Fusion, my role is to identify new and creative ways to leverage our existing technologies to grow our business. This includes various areas of brand extensions, profitability optimization and new business units. By tapping into our existing profitable business and identifying areas where we can grow and improve, I am able to help add value to our overall company.

Leading integration of Hispanic media with Travel & Tourism sectors. Expansion of tourism presence in the domestic US Hispanic market, as well as presence throughout Latin America. Stardome Radio Networks is a leading programming and services provider to the Hispanic radio market in the U.S. with a growing presence in Latin America and Europe through over 1,700+ radio affiliations to over 800+ unique radio stations with a territorial presence in 33 countries.

Jauntaroo is a Travel Inspiration website offering vacation recommendations based on interest and budget. 68% of travelers are unsure of their destination when they begin the planning process. Jauntaroo helps inspire users to find their ideal vacation spot, specific to their interests. In 2013, Jauntaroo launched the marketing campaign, "Best Job Around The World," attracting over $7M in media value worldwide and over 3,000 video applications for the position of Chief World Explorer. Sponsored by Etihad, JetBlue and Abu Dhabi Tourism, the campaign was featured on The Today Show, Fox Business, Conde Nast, Forbes, Globo (Brazil) and hundreds of other media outlets.

Leadership over JetBlue's large International region, including oversight for all Sales, Marketing, Public Relations and Brand efforts throughout Latin America and the Caribbean. Created and grew wholesaler and travel agency programs to over $20M in annual contracted revenue within the first year. Heavily involved in new International market research, negotiation, selection and launch process. This included regulatory compliance, establishment of distribution channels, relationship management with government, tourism and travel trade in market. Managed RFP search, selection and new partner implementation for International advertising agency in Puerto Rico and International public relations agency based in Miami. Experienced in finding and integrating agencies into JetBlue strategy. Responsible for cooperative marketing and advertising program acquisition and implementation. Relationship management throughout International region required tracking and partnership to best utilize cooperative marketing budgets to achieve significant ROI. Responsible for managing multi-million dollar cooperative programs in partnership with destinations. Negotiate 3rd party data contracts with ARC, IATA, Accelya

• Responsible for JetBlue Sales efforts – Corporate, Leisure, Domestic, International & Agency • Headed RFP process to select and establish Marketing & Advertising Agency to oversee JetBlue International brand • Led Latin/Caribbean Sales, Marketing, PR & Brand efforts throughout International region • Directed Corporate Sales team that increased JetBlue corporate revenue 500% in 4 years. Began with contracted annual revenue of $30M, grew to over $150M. • Redesigned and sourced new Small & Medium Enterprise (SME) Corporate & Agency Booking Tool (Formerly CompanyBlue, now Blue Ink)

Oversight for all Sales & Marketing Efforts throughout Latin American and the Caribbean (25% of JetBlue ASM Total, 18 Markets, 12 Countries) Integral part of International Team that Researched, Planned and Opened 5 New Markets Establish and Maintain relations with foreign Tourism Departments, Government Officials and other key stakeholders in all JetBlue Latin America and Caribbean markets

Created and implemented CompanyBlue Meetings - Corporate Meeting Program Corporate Sales Account Manager for Bay Area, Second Tier Western Markets and all Caribbean/Latin Markets Coach and manage three Internal Sales Desks (30 Employees) responsible for over $100M in Corporate and Leisure Sales

Responsible for Revenue Maximization, Pricing Strategy and Seat Allocations in markets with over $150 million in annual revenue Active involvement in the development and implementation of a new, customized Revenue Management System: AirRM

Analyzed trends in Internet traffic among Ford, Lincoln Mercury and Volvo Dealers Interact with Management and Dealers to Discover new ways of increasing visibility Increased Ford and Lincoln-Mercury Internet Traffic in Pilot Dealers by 200% year over year

Prepared reports and presentations for executive meetings & conferences Managed Scheduling for President of US Human Health, other Executive Officers