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Chad Willardson

I help $100M+ founders access your liquidity, reduce your taxes, invest for growth and enjoy your wealth without sacrificing your family, health, or freedom | 6x Author | 5x Dad | Founder, Pacific Capital & ELEVATED
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Email: ****w@coronaca.gov
LinkedIn: Chad Willardson
Location: Los Angeles Metropolitan Area
Current employer: Forbes Business Council
Current title:
Official Member & Contributing Author
Last updated: 26/08/2026 17:16 PM
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About

Chad Willardson is from Los Angeles Metropolitan Area. Chad is currently Official Member & Contributing Author at Forbes Business Council. Chad also works as Founder, President at ELEVATED, a job Chad has held since Dec 2023. Another title Chad currently holds is Contributing Author at Entrepreneur Media. In Chad's previous role as a Senior Vice President-Investments at Merrill Lynch, Chad worked in until Nov 2011. Prior to joining Merrill Lynch, Chad was a Investment Analyst Intern at Wasatch Advisors and held the position of Investment Analyst Intern.

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Chad Willardson's current jobs
Title: Official Member & Contributing Author
Period: Mar 2024 - Present (2 years, 6 months)

I’m a member of the Forbes Business Council for entrepreneurs to contribute thought leadership as an author and business leader. My entire career has been dedicated to advising and counseling with entrepreneurs and I appreciate being recognized as a thought leader in this space.

Company: ELEVATED
Title: Founder, President
Period: Dec 2023 - Present (2 years, 9 months)

ELEVATED is where ambitious founders get surrounded by peers who are actually in the arena. Weekly accountability, one-on-one coaching, leadership training, and a tight-knit community that pushes you further than you'd ever go alone. This isn't for everyone. It's an exclusive mastermind for growth-focused founders who've already built something real and now want the strategy, clarity, and freedom to match. I work directly with a select group of entrepreneurs to remove their stress about money, increase their cash flow, and free up the asset that matters most: their time. This isn't motivational fluff. It's real strategy and real support from someone running multiple companies while staying fully invested in faith, family, and health. If your business is growing but your life doesn't feel like it's keeping up, this is where that changes. Check us out at fullyinvested.com

Title: Contributing Author
Period: Jan 2023 - Present (3 years, 8 months)

I’m proud to contribute to one of the industry's leading publications for entrepreneurs and founders, writing content that’s both insightful and actionable for our global audience. I enjoy being a credible voice for entrepreneurs, investors, startups, and business enthusiasts, giving them insights and ideas to further their journey of learning and success!

Company: The Draft Sports Complex
Title: Co-Founder, Co-Owner
Period: Aug 2019 - Present (7 years, 1 month)
Location: Southern California

We created the Draft Sports Complex to be the go-to venue for athletes who want to gain a competitive edge in their training and to be a premier host of sports tournaments in Southern California. Our space includes 73,000 square feet for sports activities, including primarily basketball, volleyball, cheerleading, and stunt. We also currently have a tutoring center for athletes who are doing remote learning.

Company: City of Corona
Title: Elected City Treasurer
Period: Nov 2016 - Present (9 years, 10 months)

I invest ~$600 million for taxpayers as an elected official. When I was first elected in 2016, the portfolio value was $229 million. I appreciate the trust and confidence of all the voters and taxpayers in our town of 170,000 residents. Each elected term of service is 4 years and I'm donating 100% of my gross salary for each 4-year term to a local charity that serves women's and children’s health care needs for those who cannot afford these services.

Company: National Ethics Association
Title: Certified Professional
Period: Nov 2011 - Present (14 years, 10 months)

As a Certified Financial Fiduciary®, my entire business is based on trust and integrity. I'm a long-time member of the National Ethics Association, which helps consumers find business professionals who uphold the highest standards of integrity and excellence. Membership requires annual background checks, license certifications, continuing education and regulatory verifications.

Company: PACIFIC CAPITAL
Title: Founder, President
Period: Nov 2011 - Present (14 years, 10 months)

Most of you entrepreneurs are stuck with financial advisors who don't understand your world. You've outgrown cookie-cutter portfolios, one-size-fits-all plans, and bank "advisors" who treat you like every other non-entrepreneurial client. Pacific Capital exists to change that and to give you a place where you don't have that language barrier with financial people. We're a fiduciary wealth advisory firm built exclusively for you founders and your families. We work as your family office to help you make strategic decisions that protect your wealth, your time, and your legacy. Before founding Pacific Capital, I spent 9 years at Merrill Lynch as a Senior Vice President, ranking in the top 2% of Financial Advisors nationally. I walked away from a seven-figure income to build something I believed in for a group that's way underserved in the wealth management industry (entrepreneurs) . A firm where the client always comes first, because we're legally and ethically bound as fiduciaries to make it so. Featured in Forbes, Wall Street Journal, Entrepreneur, Inc., NASDAQ, U.S. News & World Report, and more. Schedule a call at www.goalsconversation.com.

Chad Willardson's past jobs
Company: Merrill Lynch
Title: Senior Vice President-Investments
Period: May 2003 - Nov 2011 (8 years, 6 months)

Before founding Pacific Capital, I spent nine years working for Merrill Lynch Wealth Management and ranked in the top 2% nationally. I reached the level of Senior Vice President and PIA Portfolio Manager, served on the California Advisory Leadership faculty, led our team to win the award "Wealth Management Team of the Year", and regularly spoke at conferences for other Financial Advisory teams throughout the country.

Company: Wasatch Advisors
Title: Investment Analyst Intern
Period: Dec 2002 - Jan 2003 (1 month)

I worked directly with the Portfolio Manager of a $10 Billion mutual fund company, researching small and mid-size stocks and this experience ignited my passion for investing and financial planning.

Chad Willardson's education
Boston University
Brigham Young University
Bachelors
Harvard Business School Executive Education
Chad Willardson's top skills
Leadership Writing Portfolio Management Retirement Planning Wealth Managemwnt Thought Leadership Strategic Financial Planning Asset Management Entrepreneurship Wealth Management Management Investments Public Speaking Estate Planning Family Wealth Management Financial Planning Finance Team Building Financial Analysis Financial Advisory Customer Service
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