Charles Lukens

At our core, we are an automotive repair SaaS technology company focused on finding ways to enable a faster, safer and more efficient vehicle repair process. Estify was founded in an effort to challenge the status quo, by putting inefficiencies in the collision repair process under the spotlight of innovation. We believe our customers should never have to spend valuable time duplicating information manually when a simpler digital solution exists. As the digital revolution and advances in technology transform the automotive industry, we are focused on building technology that meets the needs of a rapidly evolving market. Strategic Achievements ¥ Brought on to rapidly grow revenue and right size expenses through use of more robust platform. ¥ Sign major commercial clients including CCC, Liberty Mutual, GEICO and Allstate. Audatex, Mitchell by leading development and execution of market/competitor research and targeted enterprise sales strategy. ¥ Raised funding needed to improve SaaS claims transfer platform. ¥ Generated significant revenue and industry goodwill by optimizing underperforming insurance carrier & collision repair channels. ¥ Improved product “stickiness” by developing mobile app with same capabilities as desktop program. ¥ Maintain industry leader status by setting ambitious KPIs with rigorous reporting schedules to ensure continual process/product improvement, keeping investors bullish and customers engaged. ¥ Increase market penetration by seamlessly integrating product into client and competitor apps/sites. ¥ Determine pricing strategy for both company contracts and enterprise master services agreements. ¥ Spurred brand awareness by executing disruptive marketing campaign. ¥ Collaborated with competitors and clients to set industry best practices and gather market intelligence. ¥ Establish robust talent recognition and development practices, meeting regularly with every employee to develop performance action plans and foster a mentorship culture.