Charles Oti

- Deliver virtual assistance service to Daccade Law and Policy Inc. New York, US, and Times and Intelligentsia London, UK - Developed digital marketing proposal, conduct market research, developed content strategy, authored web pages content, manage third-party vendors developing other brand and marketing assets, created and monitoring website design workflow, conduct website testing (visual and functionality), maintain two-way communication channel to respond and resolve issues to ensure quality service and deliverables, coordinating and tracking pre-launch activities of these firms' online platforms in the US and Nigeria. - Create, run, optimize, and manage periodic paid campaigns - PPC Facebook, and Instagram ad campaigns for small-sized business clients. - Created, and deployed an all-in-one social media management tool for a client using the social media marketing automation tool - Sprout Social resulting in the efficient management of multiple social media accounts, ease in scheduling and publishing posts across multiple accounts, and streamlining of messages and followers from multiple social media accounts into one stream. - Used WordPress to create, update and optimize web content in line with SEO's best practices and Google's search optimization updates for clients. - Monitor SEO strategy for a client - monitor content freshness, quality, and length; conduct keyword research and perform ongoing discovery, ensure keyword usage and placement; implement internal linking; monitor, analyze and report the site's core web vitals using Google Search Console. - Created well-written copies for marketing materials brochures, ads, flyers, social posts, and a website for a client. - Helped a startup drycleaning business owner to list her business on Google My Business, and optimized the business profile on Google Map resulting in top-ranking on SERP which increased brand exposure that boosted client base, cash inflow, and shop visits in Makurdi, Benue state.