Charles Schuler

In my role as Director of Marketing & Communications with San Francisco International Airport, I am responsible for developing and directing execution of internal/external marketing and communication strategies to expand brand awareness and reach. I am tasked with leading, training, and mentoring top-performing marketing and communications teams. One of my key job responsibilities in this role is to supervise placement of SFO’s stories across online and traditional channels through paid, owned, and earned marketing strategies to achieve objectives. I am playing a key role in designing and introducing online, social media, and traditional advertising campaigns for target segments, as well as determining metrics and monitoring performance of campaigns. I am also overseeing website architecture, including content planning, design, user experience, and data strategy, while optimizing content and ads through Google Analytics, SEO, and Ad Word/KPI variance analysis. Below are my Key Achievements in this role: • Increased social media engagement by 20% and email database by 65% in 2021. • Achieved return of 19:1 for advertising spend on parking campaign while generating revenue of $3.3M. • Facilitated achievement of company goals by revolutionizing marketing and communications department. • Initiated and spearheaded multiple award-winning social media campaigns to support SFO’s brand messaging, airline launches, and guest services. • Promoted SFO and SFO Museum’s messages through sponsored and earned stories, while managing external communications for company and maintaining digital library for media use.