Charlotte Mac Ausland

Develop and launch customer-facing digital products to provide best-in-class support to Tesla owners

Product Manager Develop and launch customer-facing digital products to provide best-in-class support to Tesla owners Sales Manager Hired and trained team of 25 Tesla Advisors and promoted 2 supervisors to educate and excite customers about Tesla products via our inbound chat and phone sales channels Program Manager Developed Tesla’s online sales chat from proof-of-concept to high-value sales channel

Advisory Board (2018 - 2019) VP of Partnerships (2016 - 2017) VP of Marketing (2015)

Exceeded 2016 goals for pipeline development over 3X by recruiting and on-boarding new partners and increasing deal flow from existing partners. Quickly built trust and strong working relationship with partners through proactive training, anticipation and responsiveness to partner sales and marketing needs, and regular communication such as weekly pipeline review calls. Strengthened Salesforce reporting tools and processes to create a scalable business, including a Salesforce-embedded Partner Portal to streamline workflow and improve collaboration between partners and Green Charge channel and analyst teams.

Built new channel partnerships and grew sales pipeline within existing partnerships. Identified, on-boarded and managed commercial channel partners. Worked with partners to develop national and regional sales and go-to-market strategies. Developed communications, follow-up and reporting structures to ensure ongoing identification and qualification of new customer prospects. Exceeded quota in first year. Collaborated across department to build process infrastructure to create sales cycle efficiencies. Developed a "rules of engagement" framework for sales in working with channel partners and their leads, strengthened Salesforce reporting processes, created tools to align partner and sales team interests in collaborating on highly competitive RFPs.

Identified, nurtured and supported new markets/segments and business via marketing, sales/marketing operations and inside sales activities for leading developer of Smart Grid software. Conducted inside sales activities including customer and channel partner lead generation, qualification and cultivation. Provided sales with prospect, customer and market competitive information and developed pricing models that fit customers’ budgetary goals and reflected solution value. Sourced and nurtured two of three of the largest projects for 2014. Implemented and gained adoption of Salesforce across the company. Supported cross-channel customer acquisition marketing activities such as segmentation, strategy, messaging and content.

Interned at Microsoft China, working on Windows country launch activities and defining consumer market segments. Supported launch plan development and project managed plan to engage small software retailers, working with global Microsoft teams (sales, marketing and product) and outside agencies. Analyzed Microsoft consumer data, profiled/ranked target customer segments in China and redesigned partnership strategy for leading electronics retailer.

After returning from three years in China, organized grass-roots environmental events in Massachusetts to raise awareness about climate change. Also explored entrepreneurial opportunities identified while in China.

Ran research and market strategy projects across Chinese business and consumer audiences for large multi-national B2C and B2B companies. Built project plans and set deliverable expectations; designed research formats and questionnaires; conducted interviews; collated and analyzed results; made recommendations; and wrote final client reports and presentations.