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Cheryl Sew Hoy

CEO & Founder at Tiny Health
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Email: ****l@tinyhealth.com
LinkedIn: Cheryl Sew Hoy
Location: Austin, Texas, United States
Current employer:
Texas Department of State Health Services
Current title:
Member, Texas Nutrition Advisory Committee
Last updated: 30/09/2026 15:44 PM
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About

Cheryl Sew Hoy is from Austin, Texas, United States. Cheryl Sew is currently Member, Texas Nutrition Advisory Committee at Texas Department of State Health Services, located in Austin, TX. Cheryl Sew also works as CEO & Founder at Tiny Health, a job Cheryl Sew has held since May 2020. In Cheryl Sew's previous role as a Advisor & Interim CMO at Tendermint, Cheryl Sew worked in San Francisco Bay Area until Aug 2022. Prior to joining Tendermint, Cheryl Sew was a Entrepreneur in Residence at Silicon Valley Bank and held the position of Entrepreneur in Residence at San Francisco Bay Area. Prior to that, Cheryl Sew was a Co-Founder at #MovingForward, based in San Francisco Bay Area from Jan 2018 to Mar 2020. Cheryl Sew started working as Advisor & Investor at Cheryl Yeoh & Co in San Francisco Bay Area in Jan 2016. From Oct 2019 to Dec 2019, Cheryl Sew was Fellow, Cohort 2 at On Deck, based in San Francisco Bay Area. Prior to that, Cheryl Sew was a Independent Non-Executive Director at FLEXIROAM, based in Australia from Oct 2016 to Oct 2018. Cheryl Sew started working as Chief Marketing Officer (CMO) at Hack Reactor in San Francisco Bay Area in Jun 2016.

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Cheryl Sew Hoy's current jobs
Company: Texas Department of State Health Services
Title: Member, Texas Nutrition Advisory Committee
Period: Jan 2026 - Present (9 months)
Location: Austin, TX

https://www.dshs.texas.gov/texas-nutrition-advisory-committee Texas Nutrition Advisory Committee The Texas Legislature added Health and Safety Code, Chapter 119B, to establish the Texas Nutrition Advisory Committee (TNAC) in 2025. Statute tasks TNAC with: 1. Examining the impact of nutrition on human health and the connection between ultra-processed foods and the prevalence of chronic diseases;Providing an independent review of scientific studies analyzing the effects of ultra-processed foods on human health; 2. Providing education on the effects of ultra-processed foods on human health; and 3. Developing and maintaining dietary and nutritional guidelines.

Company: Tiny Health
Title: CEO & Founder
Period: May 2020 - Present (6 years, 5 months)

Tiny Health is the leading at-home microbiome health platform built for every stage of life, from pregnancy and infancy to adulthood and healthy aging. We power the most advanced gut and vaginal microbiome testing available, helping people and practitioners manage chronic conditions and optimize long-term health, performance, and longevity. Our partners include Mayo Clinic’s Longevity & Executive Health Clinic, LifespanMD, Superpower, Mito Health, Pritikin Longevity, and other leading innovators in preventative health. We also work with CROs on microbiome clinical trials. Trusted by nearly 200,000 people and +6,000 practitioners, Tiny Health delivers insights using shotgun metagenomic sequencing and AI-driven analysis to uncover early signs of inflammaging, chronic disease risk, and healthspan-related markers. Our tests are used by top clinicians, including Dr. Emeran Mayer and Dr. Elisa Song. In 2025, we published a keystone clinical study showing our testing reduced the odds of babies developing atopic conditions by 83% 📄 Read more: https://onlinelibrary.wiley.com/doi/10.1111/pai.70182 Learn more at tinyhealth.com and poweredbytiny.com

Cheryl Sew Hoy's past jobs
Company: Tendermint
Title: Advisor & Interim CMO
Period: Sep 2018 - Aug 2022 (3 years, 11 months)
Location: San Francisco Bay Area

Was Interim CMO from Sept 2018 - April 2019. Set up the Developer Relations and Marketing teams, and led key activities towards the Cosmos Hub mainnet launch in March 2019. Tendermint Core is the first and most advanced implementation of Byzantine Fault-Tolerant blockchain consensus algorithm and Proof-of-Stake (PoS) crypto economics to date called. The product addresses the speed, scalability, and environmental issues associated with Bitcoin and Ethereum’s “Proof of Work” (PoW). https://github.com/tendermint/tendermint The team is focused on building Cosmos Network, the “Internet of Blockchains,” which is a secure and scalable blockchain ecosystem where thousands of decentralized applications interoperate to create the foundation for a new token economy. If you're a developer, you can use the Cosmos SDK (a user-friendly, modular framework) to fully customize your dApp, powered by Tendermint Core’s BFT protocol. https://cosmos.network/

Title: Entrepreneur in Residence
Period: Oct 2018 - Apr 2020 (1 year, 6 months)
Location: San Francisco Bay Area

Working on something new

Company: #MovingForward
Title: Co-Founder
Period: Jan 2018 - Mar 2020 (2 years, 2 months)
Location: San Francisco Bay Area

Launched on March 8 2018, #MovingForward is a non-profit open-source directory to highlight VCs' discrimination and harassment policies and reporting contacts. As of Sept 2020, >175 VC firms in the US, Europe and Australia have committed as full participants, including top tier firms like a16z, Accel, Benchmark, First Round, Greylock, Kapor Capital, Sequoia, and others.

Company: Cheryl Yeoh & Co
Title: Advisor & Investor
Period: Jan 2016 - Mar 2020 (4 years, 2 months)
Location: San Francisco Bay Area

Advisor / consultant / angel investor: Function Health, Superpeer, Headspin, LTSE, AbstractOps, Vouch Insurance, Akash Systems, Culture Summit, Tendermint, Kenzie Academy, BloomThis, NEXT Academy, SunSuria, etc. LP at Kearny Jackson Fund. Venture Partner at Antler.

Company: On Deck
Title: Fellow, Cohort 2
Period: Oct 2019 - Dec 2019 (2 months)
Location: San Francisco Bay Area

https://www.beondeck.com/#odf

Company: FLEXIROAM
Title: Independent Non-Executive Director
Period: Oct 2016 - Oct 2018 (2 years)
Location: Australia

Flexiroam is a public listed company on the ASX, the Australian securities exchange and is the leading telecommunications company offering a globally unified voice and data service for mobile users around the world. Its flagship data roaming product, FLEXIROAM X allows users to purchase data which is usable in over 100 countries without ever having to change SIM cards.

Company: Hack Reactor
Title: Chief Marketing Officer (CMO)
Period: Jun 2016 - Mar 2017 (9 months)
Location: San Francisco Bay Area

Acquired by Galvanize Hack Reactor is a 12-week immersive school for software engineers with locations in California, Texas and New York. Provided executive leadership advisory to CEO and Board of Directors. Helped create and implement the company’s core values, corporate identity & branding, OKR performance management system and internal brown bag knowledge sessions. As CMO, managed a USD$1.6M per annum marketing budget and 20 person team on digital marketing, branding & PR, engineering and product development. Executed a team restructuring to merge the sales & enrollment team into marketing. Led a company-wide rebranding and change management effort for a network of schools acquired through M&A. Created and launched Hack Reactor’s USD$1.3M Scholarship Fund where 50% of the seats are reserved for underrepresented groups in support of diversity in technology. Worked on partnerships with Facebook, Twilio, Dockers, Capital One, JP Morgan and The Muse.

Company: (MaGIC) Malaysian Global Innovation & Creativity Centre
Title: Founding CEO
Period: Apr 2014 - Mar 2016 (1 year, 11 months)
Location: Malaysia

Was head-hunted to run a USD$30M government-funded innovation program, that was launched by President Obama on April 27, 2014. Accomplishments: As Founding CEO, created all programs from scratch and built a team of 75 FTEs and 25 interns in <2 years. (Read MaGIC’s 2-Year Impact Report -http://bit.ly/magicimpact2 & Culture Book - http://bit.ly/magicculture) Accelerators: Created MaGIC’s Global Accelerator Program (GAP), which accelerates >100 early-stage companies in a 4-month program annually, making it the largest in Asia. GAP's Demo Day is attended by 200+ investors globally. Cohort 1 and 2 collectively raised USD$7.9M and is valued at USD$195M Spearheaded Distro Dojo with 500Startups, a growth-stage accelerator that funds USD$100-250K. The 26 startups in Cohort 1 raised 700% more money, and increased user growth by 350% Venture Capital: Created educational and networking programs to build the angel and VC community, bringing in funds and investors from China, Japan, Singapore and Australia, and connecting family funds, institutional investors, government funds, etc to the ecosystem. From only a handful of VCs in 2014, through MaGIC’s efforts, there are now 160+ VC firms that invest in the ASEAN market Education: Set up MaGIC Academy which trained 20,000+ people on various skills such as coding, digital marketing, data analytics, UX, etc. Spearheaded the largest startup career fair and startup education symposium, bringing prominent speakers from Silicon Valley and Asia like Arielle Zuckerberg and Neil Patel Exposure: Pioneered a global and regional exposure program for entrepreneurs. Executed on a 3-year partnership with Stanford University for a 2-week immersion Silicon Valley program. MaGIC also leads exposure programs to ASEAN countries Community: Created a vibrant co-working space that houses 100+ entrepreneurs at MaGIC’s 115,000 sqft building. Initiated the most comprehensive database of startups and investors in the region

Cheryl Sew Hoy's education
Cornell University
B.S.
2002 - 2006
Cornell University
M.Eng
2007 - 2008
Cheryl Sew Hoy's top skills
Business Strategy Longevity CRM Healthtech Strategy Branding & Identity Financial Modeling Customer Development Product Marketing Fundraising Start-ups Biotech Innovation Product Management Public Relations User Experience Venture Building Entrepreneurship Leadership Science Communication Public Speaking Mobile Applications
Cheryl Sew Hoy's Colleagues
DK
Donald Koo
Co-Founder
CL
Catalina Lee
Marketing Lead - VP of Marketing
CM
Charlotte Michailidis
Advisor
JS
Jonathan Swerdlin
Investor
LG
Laura González-Estéfani
Investor
Cheryl Sew Hoy has 17 colleagues in total at Tiny Health. You can find all of them in FinalScout.
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