Chitralekha Das

Product Management for Socrata Connected Government Cloud (SCGC), Citizen Engagement and Federal Solutions.

Led all aspects of product launch, from planning to development to commercial deployment of Intralinks VIA, Intralinks DCM and Intralinks Content Intelligence (Analytics) Platform. • Focused on product strategy, roadmap planning and execution of IL Enterprise and VDR Apps. • Led the process from market research, to identifying the opportunity, mapping this to a MVP, and working with cross-functional teams to design, build and launch the product. • Led, and executed multiple critical and complex product launches - Intralinks Platform (including IRM by design), Intralinks VIA (Secure Sharing and Collaboration), Intralinks Dealspace (Virtual Data Room (VDR) & Intralinks Dealnexus), and Intralinks Debtspace (Deal Management System) that directly impact Intralinks' top line. • Delivered quality products on time through successful planning and execution that led to growth in the business and increased profitability. Instituted and led the qualitative and quantitative analysis of product releases to find ways to assess and reduce technical debt, improve product quality, increase team productivity and velocity. • Led and mentored product owners to define, prioritize and track adoption/usage metrics. Analyzed results on a monthly basis and reported performance vs. target business goals and long-term impact on customer behavior. • Motivated multiple concurrent agile development teams as an Agile coach. • Led change management projects, including defining and managing data privacy programs (GDPR). • Pioneering member of an innovation engine working to build a rich, diverse pipeline of product ideas to drive revenue, and customer engagement.

Owned roadmap and product definition for PTC’s Partner portal application and CRM portal. Led all aspects of product launch, from definition to design to deployment. • Built the MVP for building a CRM system for Inside Sales which resulted into increasing Inside Sales Cradle to Grave Revenue 32% YoY in FY’11 to 4M through 20% increase in sales efficiency and productivity. • Led key process transformations, assessments, planning, prioritization and issue 
management. Defined, implemented and supported more than 20 processes for 5 business groups. • Conducted user workshops, defined use cases, drove design approach, estimated, assessed and planned projects. • Introduced the concept of lead scoring based on job function, industry, region etc. Provided a mechanism to segment based on key attributes, and provided advanced reporting capabilities (lead conversion rate, program/campaign efficiency by region, industry, product of interest etc.) for senior management. • Drove IT operational due diligence and integration for PTC-Servigistics acquisition. Facilitated several planning and discovery 
meetings between PTC and Servigistics teams and clearly documented the findings and issues. 
 • Defined governance and change management process and methodology for SalesForce automation across operational groups.

• Defined MVP for a partner portal application and launched a partner portal for channel pipeline management that provided full visibility into channel pipelines, improved revenue predictability. Ran pilot programs to onboard new partners. • Influenced PRM adoption worldwide while keeping Value Added Resellers (VARs) connected to PTC’s business and providing tools and processes that are aligned to Channel needs.
 • Defined a seamless automated business process for partners to manage leads, deals and orders resulting in achieving key strategic goals such as
 • Identified partners that are growing organic demand (from 30 to 300+ VARs) and thus shifting focus of partnering to demand generation activities. Automated the lead routing by sending the right lead to the right reseller. • Provided full visibility into Channel pipelines. Reduced Channel conflict through incentive program that protects demand generators from other partner ‘poaching’ of deals on price and focuses partners on deal creation with registration. • Created a touch-less order process that eliminated paperwork (ZERO paperwork), improved order accuracy and lowered cost per order to process.


• Spearheaded a project to maximize sales. • Interviewed the company's management team as well as customers to effectively identify strengths, key issues, short term and long term needs and growth potential. • Reviewed, and analyzed internal, and external factors influencing sales such as competition, industry focus, operational costs/metric, internal communication etc.. • Provided recommendations with a detailed plan for implementation along with industry best practices .

CRM Consultant, responsible for integration of contacts and cases as well as routing of cases to proper destination centers. Analyzed and provided recommendations for system integrations and created use cases.

• Designed, implemented and supported business processes, policies, and procedures for 5 large companies - Gillette, Bose 
Corporation, GE Fleet Services. Worked extensively on several Oracle Application modules 
such as Consumer Goods, Call Center, Sales, Marketing, and Services. 
 • Formulated processes/ systems to align overall business strategies. Documented and presented implementation details, such as as-is 
and to-be processes, system gap analysis, business requirements, and go-live project plans. Redesigned, deployed and supported systems for - Account Planning and Management (APM) which deals with volume forecast, Trade Funds, Customer Plans/Promotions, Customer management, Lead generation and management, and Quote-to-Cash.
 • Managed teams, coordinated multiple project teams in different business groups, often in different countries.