Chris Cole

Responsible for corporate operations, sales, and marketing to drive revenue growth in leading Organic, better for you, clean label business. Manage highly efficient team of 30+ to deliver market leading products through global Q/A, purchasing, production, warehousing, and channel delivery. Enable scale through implementation of operational excellence, key account development and brand building. Key Sales and Operations Accomplishments: - Sales CAGR +12% over 5 years - Extremely large increases in EBITDA, MC bases points, Sales - Revamp of ERP (NetSuite), iPaas integration (Celigo) and effective KPIs for operational compliance - EDI Implementation - Increased production levels 70% while reducing team costs 33% - Replaced DSD program with Distribution model - Gained Safe Quality Food (SQF) Certification, and transitioned to certified 100% Renewable Energy - 2023 Passed Audits: FDA, SQF, OTCO, Kosher, Non-GMO, Vegan, Gluten Free - Envisioned and implemented payment terms/spoils allowance to reduce costs and improve cash flow - Created comprehensive process-driven policies and processes to maximize staff effectiveness - Established and manage KPIs for Purchasing, Operations, Quality Assurance to improve performance - Moved company into PEO for improved service and employee benefits Key Marketing Results: - Upgraded go to market strategy for scale through all channels: Retail, Ingredients & Online - Reduced sku assortment by 48% to improve velocities and in stocks - Pricing overhaul based on cost plus for higher margins & protocols - Renovated product packaging to new contemporary feel - Implemented corporate website redesign for intuitive shopping cart experience - New Brand Partner programs, social strategy, and influencer programs - Streamlined Shopify and Amazon programs for maximum profit - Launched new salt/sugar free Rub Line - Launched Private Label Line responding to US market conditions