Chris Gurchiek
About
Chris Gurchiek is from Greater Minneapolis-St. Paul Area. Chris works in the following industries: "Consumer Goods", and "Mechanical Or Industrial Engineering". Chris is currently Head of Integrated Marketing - Latin America at 3M, located in Greater Minneapolis-St. Paul Area. In Chris's previous role as a Global Integrated Marketing Lead at 3M, Chris worked in Greater Minneapolis-St. Paul Area until Jan 2020. Prior to joining 3M, Chris was a Sr. Brand Manager - Coleman at Newell Brands and held the position of Sr. Brand Manager - Coleman at Greater Chicago Area. Prior to that, Chris was a Customer Marketing Director - FDM Channel at Newell Brands, based in Greater Chicago Area from Jan 2016 to Jan 2017. Chris started working as Shopper Marketing Team Lead - North America at Newell Brands in Greater Chicago Area in Jan 2014. From Jan 2012 to Jan 2014, Chris was Shopper Marketing Team Lead - Target at Unilever, based in Greater Minneapolis-St. Paul Area. Prior to that, Chris was a Shopper Marketing Manager - Central Grocery Division at Unilever, based in Greater Chicago Area from Jan 2010 to Jan 2012. Chris started working as Brand Management - Suave Hair Care at Unilever in Jan 2008.
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Chris Gurchiek's current jobs
Lead the newly-formed integrated marketing capability in Latin America for 3M's largest business group, Safety and Industrial. Create and manage the marketing teams across all countries in Latin America that will deliver fully-integrated online, offline, sales, and ecommerce activation.
Chris Gurchiek's past jobs
Global digital content and demand generation leadership for 3M's Safety Division. Strategy and execution across full digital ecosystem to drive brand and business growth. Led global integrated planning and executed 2018/ 2019 activation campaigns in multiple continents. Increased qualified business leads by 5X and decreased cost per lead by 10X. Improved Salesforce.com revenue opportunities by 500%.
Brand Activation Team Lead, responsible for building Coleman’s integrated marketing capability in North America. Expanded and managed team of brand managers and agency partners accountable to drive conversion across digital, social, shopper, eCommerce, and in-store consumer touch points. Grew revenue by $6M through 4 seasonal marketing campaigns including promotions with Amazon and Walmart that drove 32% and 9% lift respectively.
Data, insights, and marketing lead for the food, drug, dollar, and mass sales team. Delivered 4% growth on $400M business through expanding core distribution, innovation, and merchandising of Newell's biggest brands such as Sharpie, Papermate, Goody, Calphalon, Rubbermaid, and Contigo. Delivered over 300,000 new points of distribution worth $20M in revenue.
Built and led shopper marketing team accountable to launch innovation, win seasons, and drive brand conversion across all channels. Delivered $72M in revenue, 2X increase, while expanding impact of digital marketing, insights, and joint business planning with top customers such as Walmart, Lowe's, Target, Kroger, and Dollar General. Delivered highest ROI across all measured marketing spend.
Drove consumer focused growth initiatives between Target and Unilever brands that included exclusive integrated digital, print, and TV media campaigns with GQ Magazine and Target's race team. Partnered with sales and category management teams to grow Unilever sales and share across Target food and personal care categories. Built collaborative senior level marketing and digital team relationships to set road map for growth.
Responsible for extending unified brand strategy and activation platforms down to highly fragmented grocery sales team across 40+ food and personal care brands. Created cross-brand partnership with Unilever's Axe brand and Meijer electronics that increased sales by 20%, new Axe buyers by 40%, and consumers purchasing 3 or more categories by 30%.
Ownership of marketing plan, sales and operations execution, and digital strategy for Suave Professionals business. Led cross functional integrated agency team through major launch campaigns with Sophia Vergara and Kate Walsh including Emmy Awards integration. Grew Suave Professionals by $50M, +45%.
Project leadership across consumer insights, product innovation, and consumer promotion activation. Focus and expertise on digital strategy spanning full ecosystem of owned, earned, and paid including website, social media, display, search, and content. Led product launch campaign with Fox's hit show "24" that won 2008 emerging media plan of the year.