Chris Russell Smith
About
Chris Russell Smith is from Harpenden, England, United Kingdom. Chris is currently Consultant at makeitso Consultants, located in London Area, United Kingdom. In Chris's previous role as a Digital Marketing Consultant at Open Borders Direct, Chris worked in London, United Kingdom until Dec 2020. Prior to joining Open Borders Direct, Chris was a Country Manager UK/IE at Tradedoubler and held the position of Country Manager UK/IE at London Area, United Kingdom. Prior to that, Chris was a Group Director, International Business Development at Tradedoubler, based in London, United Kingdom from Aug 2016 to Mar 2018. Chris started working as Group Sales Director at Tradedoubler in London, United Kingdom in Nov 2014. From Jun 2012 to Oct 2014, Chris was Sales Director - UK at TradeDoubler, based in London. Prior to that, Chris was a UK Country Manager at nonstopConsulting, based in London, United Kingdom from Sep 2010 to May 2012. Chris started working as Sales & Marketing Director at dgm - affiliate and search marketing in Nov 2007.
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Chris Russell Smith's current jobs
Experienced commercial leader with extensive sales and marketing experience in international organisations. Deep knowledge of affiliate and performance marketing, collaborative partnerships and consumer ecosystems.
Chris Russell Smith's past jobs
Owned full UK & IE P&L responsibility (£18M revenue / £3.6M GP) and led a 32-person cross-functional team. • Reduced operational costs by 40% through structural optimisation • Delivered £1.5M annual contract wins with AS Watson and Thomas Cook • Led senior stakeholder engagement with global advertisers and agency networks • Drove cross-market collaboration across 9 European territories
During this two-year period, I reported to CEO and COO regarding status of business development activity across all group markets.
In this role, I devised group-wide strategy and sales processes for all sales managers and country leadership in coordination with marketing, client services, and product development functions. I also assisted country leaders attract highly qualified talent and retain competent employees through strategic team culture building.
Launched the UK business for this highly successful affiliate management agency, with headquarters in Munich. Overall responsibility for UK business, client service, marketing and sales. - Launched business and recruited the launch team. - Established UK business through PR, and bespoke marketing materials and introducing to key partners. - Established social media presence - Built UK sales pipeline - Overall responsibility in UK for new business & service delivery for clients including Virgin Atlantic, Alessi, Sixt, Legoland Windsor, Hugo Boss, Swarovski, and TomTom.
Senior management of this leading UK affiliate network. Directed sales and strategic planning for business and marketing function including identification and development of new market and product opportunities. Developed client and supplier relationships and directed multi platform marketing budget & plan
Senior manager of multi-disciplined team providing marketing services, research and insight. New business revenue generation through product packaging and positioning and development of client specific solutions.
Team manager providing insight based on consumer behavioural research and market analysis to new business teams and creation of local media strategies for existing clients.
Ran a team of six media execs and assistants. Planned and bought regional media for blue chip clients including annual contract negotiations. Managed the relationship between my team and the many client service accounts/teams.