Christian Baer

OneTag is an all-in-one programmatic platform solution, providing the adtech industry with unique proprietary technology that consists of a DSP, a pure SSP, an Audience Provider, and AdServer. We help ad-networks and publishers with access to premium demand (via our Prebid adapter-client side, Prebid S2S, oRTB, Amazon TAM and Google Open Bidding connections) from our direct DSP relationships (DV360, MediaMath, CPMStar, TheTradeDesk, Epsilon, Quantcast, Criteo, RTBHouse, Verizon, Zeta Global, and adform). We currently monetize 600B monthly ad requests and are the 20th largest global SSP. Our supply-path-optimization algorithm sends highly viewable ad-requests to our DSP partners which helps us deliver strong CPM and bid win rates to our supply partners. And we only provide a single line of ads.txt: onetag.com, Direct Key Responsibilities: -Strategic planning and global supply acquisition of premium publishers and ad networks. -Establish new DSP partnerships to enhance our demand stack. -Assisted in creating demand partnerships with Google Open Bidding and Amazon TAM. -Create publisher sales processes for the publisher development team. -Utilize account-based marketing (ABM) tactics/platforms, prospect automation, and CRM tools for greater client engagement/onboarding. -Collaborate with Co-founding team with supply & demand initiatives to reach Annual Revenue KPI's. -Collaborate with the marketing team to craft the OneTag messaging and value proposition for supply partners. -Meet with publisher clients (face-to-face) to strengthen the business relationship. -Participate in ongoing professional sales development and training classes (Sandler Selling System).  -Individual 2021 revenue contribution: $2.5M Annual Run Rate (ARR).