Christine Ilsoe

I work with strategic marketing and branding for clients within the organisation, SEGES Innovation. I am in charge of, or involved, in product branding/marketing and event promotion, and I plan and execute marketing campaigns from brief to execution, from overall project management to copywriting. In this role, stakeholder management is a must, and it is it is a basic condition to have many projects going on all the time. My primary target group is B2B. I get motivated by traceable results, whatever it is leads or direct conversions. Therefore, I always use data to understand and develop my campaign activities. Google Analytics and Power BI are amongst my closest data tracking friends. Amongst my results are: - Rollout of a large launch campaign for the new climate tool for agriculture, ESGreen Tool. The campaign had several sub-launches, a large heterogeneous target group, several stakeholders (internally as well as externally) and a large number of different media platforms. - Brand development of the counselling service "SEGES Mælkekvalitet" (SEGES Milk Quality). The brand was once reactive, but is now a more offensive, commercially oriented brand, and the results of the campaign was easy to spot in the increased demand. - Promotion of events with up to 2500 participants. I am responsible for the marketing campaigns including various disciplines such as PR, digital marketing and off line advertising - Increased sale of digital products due to good timing of relevant content as well as improved loyalty programme. Health and safety representative.