Christopher Null

Null Media is an Austin-based firm specializing in strategic planning, editorial production, and in-the-trenches content creation services for offline and online technology companies, with a special focus on corporate thought leadership that aligns perfectly with your messaging. We make the often complex and time-consuming task of regular blogging and other business writing tasks easy for clients, which have included Intuit, PricewaterhouseCoopers, IBM, Ford, Deloitte, HPE, Microsoft, Comcast, and more. From blog posts to web content, video scripts to white papers, our team of professional journalists is standing by to produce the entire range of corporate content -- on time and on budget. Our motto: "We write so you don't have to!"

Drinkhacker is the insider's guide to good drinking, covering wine, beer, and spirits daily since 2007. With a growing staff of seasoned writers, the site has become one of the industry's most relied-upon sources about high-end wine and spirits, with a key focus on product reviews.

Oversaw all editorial content development and production at HPE's Enterprise.nxt, which provided daily insights and analysis for IT and business leaders. Produced, managed, and edited a (roughly) quarterly magazine for HPE called The Doppler, analyzing the most urgent technology trends and issues. On an ongoing basis, Null Media produces an array of additional thought leadership content for HPE across hardware, software, and services product lines.

- Assigned and edited stories for the Intuit Small Business Blog, covering and advocating for the world of small business. Developed story ideas in conjunction with client to meet specific editorial and SEO needs. - Recruited staff. Managed a team of nearly 30 freelance contributors producing over 20 blog posts weekly. - Winner of B2B Magazine's Best Corporate Blog Award, 2012.

- Launched and operated one of the Internet’s most renowned, major movie review websites, providing film criticism, feature stories, and celebrity interviews to 300,000 unique readers monthly. With a staff of 20, Filmcritic.com was fully supported by merchandising/affiliate relationships, advertising, and syndication fees, receiving 1.25 million page views monthly and publishing 800+ reviews per year. Sold the site to AMC Networks in March 2009 and continued on as Director. Founding member of the Online Film Critics Society in 1997.

Wrote daily about technology and business, covering personal technology, hardware and software tips, essential gadgets, travel, and other issues of interest to the wired businessperson. Served frequently as a media expert and commentator for numerous TV, radio, print, and online interviews.

- Responsible for all editorial facets of launch publication, focused on the high-tech business traveler with coverage of consumer gadgets, portable technology, and wireless gear. Recruited and managed entire art and edit staff (eight members in total). Set magazine tone and style. Conceived editorial calendar and wrote monthly column, plus additional content. Met with advertisers, trade groups, and media to promote the magazine. Executed nearly 140 pages of monthly editorial, on time and under budget. - Launched and managed ancillary properties, including mobilemagazine.com, special issues, and Mobile-branded books. - With a guaranteed rate base of 200,000 readers, Mobile PC became the number one magazine in its market at launch, with more than twice the readership of its closest competitor.

- Oversaw all editorial, copy desk, art (including cover), and online operations for major technology magazine (140,000 qualified subscribers plus newsstand presence; total reach 330,000), focusing on in-depth case studies and features on emerging Internet technologies. Redesigned sections as needed, including launch of news and trends pages. Managed staff of six editors and art personnel. Wrote monthly column plus additional print and newsletter content. - Presented the magazine and interact with advertisers at sales meetings. Worked with marketing team on promotion strategy. Served as spokesperson for the magazine, appearing at conferences and trade shows (including Seybold). Launched new revenue streams, including weekly newsletters, archive CD-ROM, and careers site. Granted frequent interviews to media to promote the publication and discuss industry issues. - Awards: 2002 Ozzie Award, 2003 WPA Maggie Award.

- Oversaw newsroom, including up to four editors and 30-plus contributors for one of the market's largest business magazines (860,000 paid subscribers and 2.8 million total readers). Conceived, assigned, or edited 65-plus edit pages for each issue, with focus on news analysis, interviews with business leaders, and company profiles. Wrote regular monthly stories, including reported news, executive Q&As, and online newsletters. - Assumed all management responsibility for Smart Business Labs, including all comparative product testing, benchmarking, & analysis. - Worked with internal incubator to launch new publications, Internet sites (ExtremeTech), and other lines of business throughout the Ziff Davis Media domain. - Awards: 1999 & 2000 National Magazine Awards; seventeen 2000-2002 American Society of Business Publishing Editors Awards; 1999 Jesse H. Neal Award; three 1999 & 2000 Computer Press Association Awards; 2000 & 2001 WMA Maggie Awards; 1999 Folio Award; two 2000 Ozzie Awards.

- Instrumental in major redesign and strategic refocus of the magazine (including a new name), with the goal of increasing business and new economy coverage. Oversaw transition of front-of-book from product reviews to news coverage. Served as expert technical resource for all editorial and labs staff, ensuring technical accuracy of stories. Managed and retrained three editors for new assignments.

- Directed all product editorial coverage and staff of three for PC Computing. Assigned and edited all product reviews as well as the A-List section featuring top technology merchandise. Wrote monthly front-of-book column focused on how technology impacts our lives.

- Managed four editors, administrative staff, and testing center budget. Worked with executive editorial staff to plan overall direction of the magazine and direct specific product reviews coverage areas. Continued to edit stories, review products, and write opinion pieces and represented the magazine by speaking at trade shows and conferences. LAN Times reached 500,000 readers and was closed by its publisher in 1998.

- Directed editorial cycle/deadlines for three reviews editors. Edited product reviews for creative & technical content. Evaluated and reviewed products and wrote a regular opinion column on network technology trends.