Christopher Witham
About
Christopher Witham is from 美国 俄亥俄州 辛辛那提. Christopher works in the following industries: "Marketing and Advertising". Christopher is currently Strategic Advisor/Partner at Starcier, located in Bordeaux, Nouvelle-Aquitaine, France. Christopher also works as Owner/Chief Strategy Officer at CWC, a job Christopher has held since Aug 2018. In Christopher's previous role as a Director of Strategic Planning at Barefoot Proximity, Christopher worked in Cincinnati, Ohio until Feb 2020. Prior to joining Barefoot Proximity, Christopher was a Director of Strategy at BBR Creative and held the position of Director of Strategy. Prior to that, Christopher was a Digital Strategy Director at Rockfish, based in Cincinnati, OH from Jan 2016 to Jun 2016. Christopher started working as Founding Partner/Managing Director at Topic Design in Cincinnati, Ohio Area in Sep 2002. From Mar 2001 to Sep 2002, Christopher was Marketing Strategist at Real Art Design Group, based in Dayton, Ohio Area. Prior to that, Christopher was a Brand Consultant at marchFIRST, based in Cincinnati, Ohio Area from Aug 2000 to Feb 2001. Christopher started working as Advertising Manager at MetroSports Boston in Oct 1999.
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Christopher Witham's current jobs
CWC is an impact strategy company advancing the most meaningful human experiences for purpose-driven businesses and brands. SERVICES • Business/Consumer/Customer/Market Research • Strategic Planning Workshop Development & Facilitation • Brand Vision/Position Architecture • Value Proposition & Messaging Development • Content Strategy & Development • User Experience Strategy, Design & Development • Go-to-Market Channel Strategy & Development • Performance Measurement Modeling & Implementation
Christopher Witham's past jobs
Led experience strategy including workflow process development and orchestration, workshop constructs and facilitation, institutional and market intelligence research aggregation & synthesis, creative and martech briefing, content authoring and business nurturing across multiple B2B and B2C/CPG accounts. KEY ACCOMPLISHMENTS • Led customer research, user experience and content strategy for relaunch of Worldpay.com • Led consumer research, user experience, content and channel strategy for launch of PGGoodEveryday.com • Led customer research, global content operating model and content strategies for ServiceNow • Designated to and led agency service productization team • Key partner in new business nurturing and conversion work for ServiceNow and Elsevier • Contributed to ExxonMobil, Mars, Bayer & Cincinnati Children’s strategies • Responsible for research platforms and partnerships • Served as strategy stakeholder on community Giveback Team
Build and lead strategy as a discipline. KEY ACCOMPLISHMENTS • Formalized strategy as a core service offering • Stood up a new research-based insights discipline • Introduced and monetized a series of new deliverables • Architected new end-to-end product development process • Operationalized new marketing performance management service, its workflow process and supporting SaaS platform • Contributed to agency business development initiatives including RFIs, RFPs, pitches and prospect nurturing resulting in multiple key account wins • Partnered with account management team to identify and convert new opportunities within existing accounts • Spearheaded critical internal and external components of agency repositioning efforts into the food and beverage space • Provided thought leadership through content contributions, industry trends reports and POVs • Established supporting vendor relationships imperative to maintaining and growing digital service retainers
Partnered with business innovations, creative, search, analytics and technology practice teams to determine, structure, develop and present strategic roadmaps fueled by consumer insights, competitive analyses, market and technology trends, business and technology requirements employed in operational enablement, user experience planning and production of digital ecosystems for multiple CPG clients. KEY ACCOMPLISHMENTS • Led operational planning, content and search strategy for Valvoline and its primary digital ecosystem initiatives • Led digitization, user experience and content strategy for Fidelity Investments and the rollout of its new interactive financial planning platform • Led consumer and customer experience, and technology implementation strategy for Cincinnati Bell and its Connect native app product • Performed consumer insights and market trends research for Unilever/Dove and its IoT product innovation pipeline • Performed consumer insights and market trends research for ConAgra/Alexia and its millennial DTC penetration efforts • Performed multi-agency collaborative communication work for IBM Watson Health team • Proactively worked with client management and practice leads to uncover opportunities to provide additional services and value to broader account base, developing trusted peer and client relationships through the consultative identification and recommendation of insights-informed ideas
Built, led and sold integrated creative design, digital technology, social media and PR marketing services firm, and accountable for providing team leadership, business development, account management, strategic planning, creative direction, copywriting and community involvement oversight and deliverables. KEY ACCOMPLISHMENTS • Grew company from individual startup to 12 full-time employees • Grew revenue to sustained $1M+ and $1.5 million apex • Cultivated core client relationships across B2B and B2C markets • Envisioned and operationalized IP (multiple SaaS products) • Led agency through several M&A bids • Sold ownership in 2015
Responsible for new business development and the maintenance and growth of existing clients. Developed sales pitch strategy and oversaw the design and production of correlating materials. Opened new industry vertical opportunities through business networking and promotional events. Provided creative strategy, design direction and copywriting services to a diverse client base. Led new multimedia efforts for web and interactive solutions.
Provided brand strategy and copywriting support to Fortune 500 and dot com startup clients. Generated all website copy for Jockey.com. Participated in the facilitation of user experience focus groups for Tide.com. Captured and documented insights discovery. Developed project and creative brief documentation for integrated marketing and web-specific initiatives.