Cindy Chang

．Leading Xiaomi Middle East marketing team (GCC, Turkey, Pakistan, Middle East), managing and decide the strategy for country's marketing activity across functions including social media, content marketing, influencer marketing, digital marketing, creative production, events and experiential marketing, public relations and media buy. ．Manage end-to-end local product marketing strategy, from a product's local launch through whole lifecycle of both smartphone and smart AIoT Products; including planning of key consumer technology seasonalities ．Responsible for Xiaomi Middle East brand marketing and brand awareness. ．Manage operator and retail marketing relationships, coordinate local brand partnerships

CitrussTV is the top TV Home shopping omnichannel, focus on KSA, UAE and other GCC countries. Key responsibilities: • Full P&L ownership for eCommerce business, managing the strategy for the GCC market, and leading teams across Dubai, Cairo, and Beijing. • Web/APP development: Lead technology deployment projects on website and APP. • Digital marketing: Drive revenue and traffic to web/APP by using SEM/SEO, Paid Search, Affiliate, Display, social media, influencers marketing, Email Marketing, and other channels. Define the strategy base on the performance and conversion. • Web/APP operation: Manage the daily content for website and APP, define the marketing calendars with buyer, BA, and sales, create report of key performance indicators. • CRM: Responsible for CRM management, define the customers' segments and develop strategies of user acquisition, retention, repetition, and conversion, AOV. • Social media, influencers, & Affiliate management: Define social media strategy aligned with the marketing calendars, work on paid social, affiliates and influencers to generate targeted conversion. • Products management: End-to-end manage the products on web&app including content and marketing, drive sales through all traffic channels. • Data analysis: Optimize the performance by using analysis tools like Google Analytics, Firebase, adjust, etc, and make strategies for business requires. Achievement: • From 2017-2019, increased sales and margin by 50-60% every year. • Startup affiliate marketing project: Lead the affiliate project development and build relationships between brand and affiliates, drive sales to achieve the company's target. • Lead dropship business projects and build the China product line.

The best TV home shopping leading full-media retail in China, including TV, OTT, E-commerce channels. Key responsibilities: • APP operation: Define and implement the strategy, own and execute daily content on the APP, manage the key performance indicators including User Acquisition, installs, active users, system stability, conversion rate etc. Manage the P&L for e-commerce department. • APP development: Lead the technical development plan for application, work with PM, IT team, to improve the user experience, and research the trend in the industry to draw the road map for the business. • Event Marketing: Own, develop, and execute the promotional events, work with buyer, logistics, design, IT, creative, production teams to define the yearly event calendar. Implement the big promotion event like 1111, 1212. • Digital marketing: Drive user and traffic to the app by using paid ads, WeChat store, Affiliate marketing, Omni channel's resource, SMS, Push notification etc. • Customers Relationship: Define the customers' segments, implement the loyalty program, create loyalty rewards for different segments. Tracking the contribution and retention performance. • Content marketing: Create video and blog contents to promote the products or events, design various topics and follow hot spot topic. Improve the views and followers to each content. • Team leadership: 15 reports, KPI systems.

Momoshop is the Top 1 IPO B2C e-commerce player in Taiwan which leads the e-commerce indusrty and drive $1.5 billion revenues. Key responsibilities: • Lead events plan: Develop and implement the monthly and yearly event plans for web and app, work with merchandisers, design, IT teams to launch the campaign, and drive traffic to the event from organic, paid ads, social media, influencers, offline channels. Control the budget and monitor the performance report. • CRM marketing: Define and evolve the CRM strategy and user segments, onboarding Campaigns, and calendar, drive paid ads, SMS, APP push notification, e-mail, coupon, cross-industries cooperation, etc to reach different target segments. A/B test the campaign, working on the main KPI on new user's acquisition, retention, engagements, AOV, and contribution. • Brand marketing: Work with PR team to build yearly strategy. Make suggestions and execution on outdoor boards, taxi, metro ads, digital media and TV media, influencers. Manage agencies and design team on the output. Execute offline events to promote the brand or products. Control the budget and timeline in each project. Monitor the key performance report. • Catalog marketing: Develop and implement catalog marketing plan. End-to-end managing 3 publications each month and deliver 2 million catalogs to customers. Work with merchandisers, suppliers, vendors, logistics, and designers to deliver the best results. Control the budget and full process on each publication, monitor the key performance on sales, retention, and vendors' partnership. • Innovative marketing: Lead the Mascot characters from identity creation, creative story, peripherals production and managed the utilization in various online and offline marketing activities. Successfully building the prestige of mascots in the market. • Daily data analytics for marketing activities and digital performance. • Good team player and strong communication skills. Multiple tasks control in fast-paced.

Key responsibilities: • Provide excellent service and support to suppliers and build a strong relationship and resolving operational issues. • Analyze metrics and provide recommendations to sellers & business team to increase profitability and minimize revenue leakage due to seller performance & communication issues. • Plan the promotional event with suppliers and give suggestions on in-site ads purchasing to help the supplier maximum the profit. • Support the sellers to optimize the content on the page and the trend advise in the market. • Analysis all reporting about the health of customers' accounts, and help to improve in seller's success.

Key responsibilities: • Merchandiser: End to end responsibility of category assigned. Develop new vendors with potential growth ability. Bring in the relevant assortment, design targeted promotions, manage partners including sellers and brands. • Negotiate with vendors to improve business terms and margin against category and company goals. • Identify opportunities to optimize and maximize category performance, including analyzing sales data, assortment gaps, and market trends. • Own and manage the category page on the platform and make promotional calendar to lead the best sales. • Forecast the sales and stocks monthly and seasonally, and do the needful execution for the target. • Work with the marketing team to support the big promotion event to achieve the company's goal.