Clare Varellas
About
Clare Varellas is from San Francisco, California, United States. Clare works in the following industries: "Computer Software", "Publishing", "Newspapers", "Public Relations & Communications", "Information Technology & Services", "Museums & Institutions", "Consumer Electronics", and "Online Media". Clare is currently PR Manager at Apple, located in Cupertino, CA. In Clare's previous role as a PR Specialist at Apple, Clare worked in Cupertino, CA until Sep 2021. Prior to joining Apple, Clare was a PR Rotational Program at Apple and held the position of PR Rotational Program at Cupertino, CA. Prior to that, Clare was a Digital Media Intern at San Francisco Chronicle and SFGATE, based in San Francisco, CA from Sep 2017 to Dec 2017. Clare started working as Public Relations Intern at Apple in Cupertino, CA in Jun 2017. From Mar 2017 to Jun 2017, Clare was Communications and Policy Intern at Instagram, based in Menlo Park, CA. Prior to that, Clare was a Founding Member, Content Creation/Branding Team at ProMazo, based in South Bend, Indiana Area from Sep 2016 to Mar 2017. Clare started working as Managing Editor at North by Northwestern in Evanston, IL in Sep 2016.
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Clare Varellas's current jobs
Apple Health app, health features and initiatives
Clare Varellas's past jobs
Completed 15-month rotational program through all branches of Apple’s Corporate Communications team, spanning corporate affairs, all products and services and internal communications.
-Owned product management and production for The Chronicle’s first three original podcast shows, featuring interviews with Los Angeles Mayor Eric Garcetti, CNN political commentator Van Jones, and more. -Developed podcast product positioning and oversaw production of 18 initial episodes, establishing a sustainable workflow and accompanying documentation for pitching, recording, editing, publishing, social media promotion, and collecting and analyzing listener/engagement analytics. Managed go-to-market strategy concluding in December 2017 launch.
Mac products and analyst relations
-Collaborated on May 2017 mental health marketing campaign that secured 75 million on-platform views plus coverage from Good Morning America and others, and compiled final report summarizing cross-functional marketing/communications results. -Wrote messaging for company executives and partners’ social media, speaking events, and interviews, and for the Instagram Press Center. Pitched, secured and tracked coverage for the launches of Instagram Face Filters, geography-based stickers and the redesign of Instagram Direct, and assisted in crisis communications by drafting company policy into statements for press in tight timeframes. -Organized logistics for Instagram's installation at Cannes Lions 2017.
-Original member of branding team at B2B management consulting company ProMazo. -Led email and content marketing, compiling email newsletters and LinkedIn blog posts that resulted in thousands of views and engagement from representatives at Google, Best Buy, Caterpillar, Aetna, Leo Burnett, and others.
-Edited and published 15 stories a week for Northwestern’s leading independent online publication. -Oversaw a staff of 60 students and the development of a new Science & Technology section. -Built team of student writers to produce and publish over 40 stories in two months as Entertainment Editor (April 2016 -June 2016), surpassing section content quota by 33%.
-Regular freelance health writer for an online readership of 8 million monthly unique visitors.
-Created and published marketing content for museum website and social media, and organized distribution of information around exhibits, administrative operations and education.
-Researched, wrote, edited, and formatted marketing content and stories for the newly-launched journal of ZOZI.com, ranked 17th on Forbes' list of "America's Most Promising Companies" in 2015.
-Pitched and landed a part-time job as a high school student. Reported biweekly on news, feature, arts and sports topics for a community publication with a circulation of 26,000.