Clark Fredricksen
About
Clark Fredricksen is from Greater New York City Area. Clark works in the following industries: "Marketing & Advertising", "Online Media", and "Information Technology & Services". Clark is currently Head of Worldwide Marketing - Advertising & Marketing Technology and Consumer Industries at Amazon Web Services (AWS), located in Greater New York City Area. In Clark's previous role as a Senior Vice President Product Management at eMarketer, Clark worked in until Mar 2019. Prior to joining eMarketer, Clark was a Vice President Product Marketing at eMarketer and held the position of Vice President Product Marketing. Prior to that, Clark was a Vice President, Communications at eMarketer from Jan 2012 to Jan 2014. Clark started working as Director of Communications at eMarketer in Feb 2011. From Jan 2010 to Feb 2011, Clark was Manager of Communications at eMarketer. Prior to that, Clark was a Social Media Specialist at eMarketer from Jan 2009 to Jan 2010. Clark started working as Writer at Crosscut Public Media in Jan 2008.
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Clark Fredricksen's current jobs
Clark Fredricksen's past jobs
- Created product features for eMarketer PRO which drove 20x increase in users, grew win-rates and helped lift profit margins over 40% - Built and co-led an agile product development organization of 30 people; drove product investment, SaaS platform vision and media property growth - Developed user acquisition and engagement features that grew platform usage from 5,000 users in 2014 to 120,000 in 2017 - Introduced user research techniques to drive customer-centric development; led team to interview more than 1,000 customers and prospects within two years; developed more than 250 “rapid” prototype iterations during that period; and AB tested hundreds of ideas to validate business value
Led market exploration, product development and go-to-market for eMarketer Retail. After pairing with our newsletter and sponsored emails, eMarketer Retail became a $3m+ annual revenue driver.
Lead spokesperson for eMarketer in the press, discussing our analysis of trends in digital media and top companies on NPR, BBC, Bloomberg Television, The New York Times, The Wall Street Journal, and other news outlets
Created a PR program that grew media coverage from about one citation in one major paper per month in 2009 to 8,000 monthly citations worldwide and daily coverage in publications such as The New York Times, The Wall Street Journal and The Financial Times by 2011
Led development of eMarketer content marketing channels such as analyst blogs and created the company's first dedicated marketing website to drive demand for eMarketer PRO and capture leads.
Started eMarketer's presence on social channels and grew audience on Twitter and Facebook to over 200,000 followers/Likes in first year.