Claudia L

Researched, planned and executed SEO strategies leading to MoM traffic growth Conducted keyword research for 150+ new pages improving overall website and page rankings Edited existing copy to improving SEO performance by 50% YoY Monitored competitors with active competitive research Worked with top industry tools: Ahrefs, Semrush, ScreamingFrog, BrightEdge, Moz, Adobe Analytics, Google Analytics, GSC Identified areas of SEO opportunity in site structure, on-page optimization, and keyword tracking Conducted SEO audits for national and international websites Advised on international SEO performance optimizations growing organic traffic by 100% and improving rankings MoM Tracked, analyzed and reported on website organic performance and SEO initiatives on weekly/monthly Collaborated with cross-functional teams on website improvements Audited and analyzed websites to address performance issues

Helped web team with technical SEO enabling crawlability by search engines and improving website traffic Discussed SEO needs and optimized strategies for short- and long-term campaigns Managed social media platforms Twitter, Facebook, Pinterest, Instagram, YouTube, and LinkedIn Leveraged social media tools such as Sprout Social and Hootsuite Developed social media strategy to increase engagement efforts Communicated with different departments to improve social media presence Monitored daily 70+ social media accounts Monitor market changes for engagement opportunities Improve social media presence providing guidelines and policies

SEO Audit Research, plan and execute SEO strategies Manage Social Media marketing campaigns and day-to-day activities including: Curate relevant content to reach the company’s ideal customers (images, video and written) Monitor, listen and respond to users in a “Social” way while cultivating leads Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog) Design, create and manage promotions and Social ad campaigns Compile report for management showing results (ROI) Monitor trends in Social Media tools, applications, channels, design and strategy Identify threats and opportunities in user generated content surrounding the business

Keyword analysis and competitive research On-page SEO optimization Manage and implement SEO strategies Monitor trends in Social Media tools, applications, channels, design and strategy Identify threats and opportunities in user generated content surrounding the business Manage Social Media marketing campaigns Manage all published content (images, video and written) Monitor, listen and respond to users in a “Social” way while cultivating leads Conduct online advocacy and open stream for cross-promotions Develop and expand community and/or blogger outreach efforts Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, & blog) Creation of marketing materials, signages, engagement activities, and swag giveaways Design, create and manage promotions and Social ad campaigns Compile report for management showing results (ROI) Evaluate outcomes for ROI using results to develop growth opportunities Become an advocate for the company in Social Media spaces, engaging in dialogues and answering questions where appropriate

Social Media and communications strategies for brand awareness Create and manage editorial calendar content Strategize, execute and monitor social media campaigns Monitor followers engagement and growth Monitor trends on social media platforms Assemble media monitoring reports Manage relationships with bloggers Create and execute SEO efforts

Assist with preparation of press kits for distribution and press releases assembly - assist in drafting releases/media advisories/photo opps Assist with film crews and photographers in galleries and public spaces Digital media outreach including the museum’s blog, YouTube, Facebook, Pinterest, Flickr and Twitter sites Create and manage social media content Manage editorial calendar for major platforms Develop content and activities promoting the museum and its mission Monitor trends on social media channels Creative brainstorming for compiling media - understanding what appeals to each audience Native publications (newspapers, magazines, newsletters, online) Draft follow-ups correspondence for media and photo inquiries, pitch reporters for coverage, set up interviews Assist with compiling media and blog reports for events American Indian Magazine/Quarterly Calendar– assist with any special needs for upcoming issues Pitch the media under supervisor's direction Update media lists Assist with compilation of media coverage reports

Work at the Welcome Center, fostering relationships with the school’s current students, faculty, staff and visitors. Recruit potential students by providing detailed campus tours, helping them with the admissions process and introducing them to the Advising Office. The diversity of the job requires an ability to adapt to multiple work environments, to improve community management, to solve problems quickly, and to interact with a wide range of people, each with a different set of needs.

Au Pair is an exchange program that allows students from foreign countries to come to US and stay with an american family, providing childcare services while the family provides a tuition stipend and housing. The Au Pair program is a great opportunity to learn English and emerge in the American culture. I did one year of Au Pair program in Crofton, MD. Classes taken while in the program: - Advanced Pronunciation Training - Advanced Writing and Grammar - Make up for Television and Theater

•Directed all styling and outfitting for two television stations with a cast of more than 50 employees. •Collaborated closely with various producers and directors to identify an image for all TV shows, and then responsible for executing that image. •Engaged the audience to elicit feedback through various channels including: print media; one on one; group discussions; social media; email and targeted advertising. •Collaborate with photographers and stylists to effectively convey the company fashion view and merchandising standards. •Tracked current and emerging fashion and consumer trends. •Fashion project management on time and under budget, monitoring inventory for seasonal changes.

• Established effective working relationships and fully understanding clients’ business • Managed and trained all employees on effective sales & customer service. • Developed reputation management strategy for tracking negative communication about the organization on websites throughout the Internet.