Colin Jacobsen
About
Colin Jacobsen is from Brooklyn, New York, United States. Colin works in the following industries: "Internet", "Marketing & Advertising", "Pharmaceuticals", and "Online Media". Colin is currently CEO at Arlene.io, located in Greater New York City Area. In Colin's previous role as a Programmatic Consultant at Purplelab Inc , Colin worked in New York City Metropolitan Area until Jan 2021. Prior to joining Purplelab Inc , Colin was a Sr. Strategic Publisher Manager at Twitter and held the position of Sr. Strategic Publisher Manager at Greater New York City Area. Prior to that, Colin was a Strategic Publisher Manager at Twitter, based in Greater New York City Area from May 2015 to Mar 2017. Colin started working as Sr. Publisher Solutions Manager at Twitter in Greater New York City Area in Oct 2013. From Jul 2013 to Oct 2013, Colin was Publisher Account Manager at MoPub, based in Greater New York City Area. Prior to that, Colin was a Associate Business Analyst at Advertising.com, based in Greater New York City Area from Mar 2012 to Jul 2013. Colin started working as Product and Marketing Analyst at Ondot Systems, Inc. in San Francisco Bay Area in May 2011.
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Colin Jacobsen's current jobs
Making 3D, AR/VR, and 360 technology accessible and data-driven.
Colin Jacobsen's past jobs
Using HIPAA-compliant data to target high-value patient and HCP audiences.
- Led East Coast publisher partnerships for MoPub - Commercial lead for LatAm supply and demand - Generated $30M+/year in net advertising revenue
- Strategic East Coast publisher partnerships on MoPub team - Sales experience with new and pre-existing publisher business - Led two books of business
- Sole Publisher Solutions Manager that worked on strategic accounts - Integrated and built commercial relationships with MoPub's top publishers, including Zynga, Disney, The Weather Channel, CBS, Timehop, and many others in North and South America. - Experience with troubleshooting, day-to-day partnerships, upselling, and quarterly business review presentations.
Joined MoPub's Client Services team as their first East Coast Publisher Account Manager. Reported to the VP of Client Services and helped onboard, troubleshoot, and optimize publishers' in-app ads. Gained deep experience with programmatic advertising and performed a cross-functional role that collaborated with both sales and technical teams. (Acquired by Twitter in October 2013)
- Performed analysis of online/mobile advertising campaigns (demand side) to increase delivered network revenue. - Balanced campaigns with publisher side supply in order to maintain strong margins. Knowledgeable about prediction and bidding models, control systems, and other complex subjects related to ad-serving. - Worked with sales and clients to launch, troubleshoot, and grow campaigns. - Strong understanding of rich media/premium formats, dynamic re-targeting, and programmatic buys. - Built models to maximize advertising revenue and wrote custom queries with SQL to collect data for analysis. - Collaborated with engineering and product management teams to create internal tools that would streamline operational efforts. - Notable accounts (Politics/Government, Retail, and Health verticals): Obama for America, Romney for President, Americans for Prosperity, Victoria's Secret, Walmart, Pfizer, Merck, Bayer, Shire
- Worked to build out and launch mobile banking app. - Created marketing documentation and sales strategies - QA work on beta launches for iOS and Android versions of the app - Helped design the flow of the app and used Balsamiq to outline wireframe screenshots. - Provided due diligence for obtaining third party relationships and following through with the business development to make these possible.