Colin Spencer ACMA CGMA

Target is an award-winning agency that helps organisations to communicate brilliantly. In a fast-changing, noisy world each business must find its distinctive voice and a compelling message that elicits action. From the most advanced engineers, to daringly disruptive innovators, or much-loved market leaders; we help clients to be understood, distinctive and chosen by the people that matter to them. For more than 40 years, we have been combining real world strategic advice with creative hands-on help to support businesses of all shapes and sizes to achieve their goals through excellent communications. Want to talk? Get in touch on: Email: colin.spencer@targetgroup.co.uk Telephone: 01242 633100 Web: www.targetgroup.co.uk Key responsibilities: Major shareholder holding a part-time role as figurehead of the business as well as retaining Financial Director duties Key achievements: Implementing a strategy which has led to a return to consistent profitability and excellent future prospects by: Overseeing the closing down of the non-profitable advertising/creative side of the business, reducing overhead by £150k pa; the business now concentrates on providing public relations services to blue chip companies Negotiating early termination of existing lease and new lease at a smaller property saving over £60k pa Conducting market segmentation analysis, leading to a more structured new business programme concentrating on areas where the business has strong contacts and expertise Successfully passing over day-to-day running of the business to an existing director and helping her to settle into her new role