Conner Tidd

I have led Just Vertical from an idea on a whiteboard in the depths of academia to a highly successful multi-million-dollar start-up company in the rapidly changing urban agriculture space. Just Vertical’s flagship product the AEVA is a way for urban consumers without outdoor space to bring the healthy, fresh, and unique tastes of a backyard garden into their home with our vertical growing system that doubles as living art. We give farm-to-table a new meaning by empowering users to grow their own nutritious food inches from the table without any dirt, bugs, or mess while saving time and money. My role has been in shaping business strategy which resulted in the creation of our unique hardware & subscription hybrid service that has brought significant revenues and resonated with our target customer segments. I managed the internal teams that brought our product to market including cross functional engineering, marketing, sales, design, and operations teams. In this role I have taken the company from idea to seven figure valuation, creating a gigantic media splash generating over 1 million impressions across digital and traditional channels. I have also acted as the public face of the company engaging and managing stakeholders, representing the company in speaking engagements, and attending conferences around the world as our representative. To find out more about Just Vertical see our story on the web at: www.justvertical.com