Conor Coughlan

I am delighted to be Armis's Chief Marketing Officer and to be a member of the firms executive team. My team and I lead all aspects of the marketing mix. We are hyper revenue focused marketing organisation that delivers 'brand thru demand'. My reports and I cover all areas of the marketing and SDR mix: Demand Generation, Brand Management, Regional Marketing, Account Based Marketing, SDR, Strategic Alliances & Partner Marketing, Marquee Events, Influencer Marketing & far beyond. In addition to my CMO roles I also directly assist with our journey to IPO and how we optimize the business in a range of areas.

I am currently a board advisor to a global FinTech and Advertising services company. My roles are to advise and guide the firms when it comes to their global go to market approach, marketing strategies and to chair their advisory board.

Armis is committed to reducing cyber-crime, protecting industry from attack and allowing it’s customer to see & secure every device in their environment. We are pioneers in cybersecurity and asset visibility. Fortune 1000 companies trust our real-time and continuous protection to see with full context all managed, unmanaged, and IoT devices, including medical devices (IoMT), operational technology (OT) and industrial control systems (ICS). We are partners with the world’s leading players namely: IBM, Crowdstrike, Deloitte, Booz Allen Hamilton, Exabeam, Fortified Health, PWC, Checkpoint, Accenture, Gigamon, Optiv, Capgemini, mCloud, Deloitte, Cyvatar and 100s of other firms to learn more visit Armis.com

I was Fenergo's Chief Marketing Officer for over three years. During that exciting period I was a member of the firms executive team and reported directly to the CEO. I had the pleasure to lead and work with such an award winning team of marketers & business professionals. In my role I managed a team covering all aspects of the marketing mix (digital, demand generation, product and content marketing, public relations) in addition to the business development function. Fenergo is the award-winning industry leader in digital transformation, the provision of CLM solutions and services. Helping their user community of Asset, Wealth Managers & Banks to better power their onboarding, entity data management, KYC/AML regulatory compliance in addition to reducing levels of related operational risk across their organisations.

I worked for both Refinitiv & Thomson Reuters as the former Financial & Risk Division transitioned into Refinitiv. During that collective time I had the pleasure to lead a team of highly skilled & motivated regulatory and risk marketers spanning a world of workflow (software), A.I. (cognitive computing), enterprise risk (platform) & reporting, intelligence (desktop & feed) and data services for financial, risk, regulatory & compliance professionals around the globe. In addition to my former role(s), I was also a member of the extended RPRS & Risk divisional leadership teams, F&R proposition marketing leadership team and a member of the Thomson Reuters Business Leaders Program (BLP).

My team & I provided end to end marketing support for the Pricing & Reference Services (PRS) business within the Financial & Risk division at Thomson Reuters. We were responsible for the development and guidance of our global & regional marketing strategies and for the execution of all related lead nurturing campaigns, new product launches, front line sales enablement, internal campaign communication, internal and external events, thought leadership (whitepapers, articles, reports, webinars), advertising, sponsorship & digital assets. Our activities have directly assisted the firm in achieving double digit growth and being recognized as an award winning provider of data services. Our personnel and partners are located in London, New York, Boston, Zurich, Hong Kong, Singapore, Sydney, Paris & Eagan.

My team and I worked across Thomson Reuters former Investors segment and were responsible for the development of the buy-side global & regional marketing strategies to support Investors 5 business units. We managed the execution all related marketing and communication services (lead generation campaigns, thought leadership, new product launches, client retention, sales enablement, internal communication, advertising, sponsorship, public relations, digital campaigns and 3rd party & proprietary events). We directly assisted in returning this important segment to profitability despite extremely challenging market conditions. Investors was primarily the buy-side segment of the Financial & Risk division within Thomson Reuters, generating 2.3b USD annually and employing over 6,000 personnel worldwide. This segment operated within the Financial Services Industry and was comprised of the following business sectors (units) Asset Management, Wealth Management, Banking & Research, Hedge Funds and Enterprise Content.

My team and I provided end to end marketing services for the former Enterprise Content business within the Financial & Risk division at Thomson Reuters. We were responsible for the development of global and regional marketing strategies aligned with sales to directly support this fast growing business. We coordinated the execution of all lead generation, new product launches, customer retention, thought leadership, sales enablement, advertising, sponsorship, public relations, customer advocacy, digital marketing, 3rd party & proprietary events on behalf of this business. At the time our personnel and partners were located in London, New York, Boston, Zurich, Frankfurt, Paris & Hong Kong. The Enterprise Content business was part of the Investors segment within the Financial & Risk division of Thomson Reuters. This business operated within the Financial Services Industry and was responsible for the management & distribution of non-streaming content across the whole Financial & Risk division serving both the buy and sell side.

Working in partnership with the marketing team of Fitch Ratings, I was responsible for the global and regional marketing strategies for Fitch Solutions, their market services division. In addition I managed all related advertising, sponsorship, new product launches, surveys, third party and proprietary events and lead generation campaigns. I worked extensively with the global and regional sales and product management teams and was a senior member of the Fitch Solutions executive team. My team and related partners were located in New York, London, Paris, Frankfurt and Singapore. Fitch Solutions, a division of the Fitch Group, focuses on the development of fixed-income products and services bringing to market a wide range of data, analytical tools and related services, and is the distribution channel for Fitch Ratings content.

I led the Marketing & Communications function for Xtrakter working directly with Global Head of Product Management and the Chief Executive Officer (CEO). My role was to own the global and regional marketing strategy for the firm and was responsible for the complete end to end provision of marketing and communications services (product marketing, lead generation, proprietary and third party events, sponsorship, advertising and digital marketing). During my time I rebranded the firm from ICMA Ltd to Xtrakter Ltd and was a key member of senior management team. Xtrakter now rebranded as TRAX is the leading provider of fixed income data, OTC trade matching and transaction (regulatory) reporting services to the global securities market. Its clients are comprised of sovereign wealth & pension funds, capital & investment management firms, inter-dealer-brokers, private banks, full service global banks, custodians, clearing and settlement depositories, exchanges & alternate trading platform providers. As the most senior marketer, Conor was essentially the firms Chief Marketing Officer (CMO) and lead all the marketing and communication activities for the firm at that time.

I ran the Marketing & Communications activities for ICMAs' market services division, namely ICMA Ltd and directly supported the Corporate Communications dept of the trade association. Specifically I lead the global marketing strategy and all related execution for their TRAX, Regulatory Reporting and Information Services propositions. During my time with ICMA I also assisted with the trade associations re-branding and lead the subsequent re-branding of ICMA Ltd to Xtrakter Ltd. During my time with ICMA my team and partners were located in London, Zurich & Paris. The International Capital Market Association (ICMA) is a unique self regulatory organisation and an influential voice for the global capital market. It represents a broad range of capital market interests including global investment banks and smaller regional banks, as well as asset managers, exchanges, central banks, law firms and other professional advisers.

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. My role was primarily to support the Head of Corporate Communications, lead the generation of brand tracking and measurement reports, analyse media coverage and to provide campaign support.

In addition to leading the marketing support to the South Dublin Chamber of Commerce I worked on the following national and international programmes: SME Ebusiness: SME Ebusiness was one of Ireland's first ebusiness assistance programmes designed to help Small to Medium Sized Enterprises (SMEs) to engage with the digital world, develop online presences and engage in the new and exciting world of 'ecommerce'. Knowlaboration: Knowlaboration was a tacit knowledge transfer programme, it was one of the first commercially focused EU programmes. It was commissioned by the IST division of the European Commission. It was highly successful and brought together participants from Ireland, UK, Greece, Austria & France. Ultimately the programme developed a 'Knowledge Collaboration' portal which was later sold to Rolls Royce and Chrysler. During this project I worked closely with representatives and faculty from INSEAD, University of Brighton, PLATO Ireland, PC Systems, Globo Technologies, IBM and Ecole De Paris. DAWN: Diversity At Work Network (DAWN). The DAWN project was primarily funded by the Irish Government department for Jobs, Enterprise and Innovation and was designed to communicate the benefits of having a diverse workforce within Irish national and multinational corporations. It aimed to exchange best practice, to provide local employers with the skills and resources they need to develop DAWN networks and programmes in their own firms, to break down social barriers and to provide guidance and information to migrant workers. Whilst working on this programme I engaged with senior representatives from McDonalds Ireland, Cement Roadstone Holdings (CRH), Phillips Ireland, Allied Irish Bank (AIB), Bewleys Ireland & Coca-Cola.