Corey Sykes

Increased scope from the lead role to also involve more management-level requirements, including performance reviews, hiring, mentoring/education, and driving Engineering strategies across a larger wider range of initiatives within Sales & Marketing.

http://coreysykes.com/ Some freelance web development -- self-taught knowledge of many web languages -- HTML, CSS, JavaScript, jQuery, PHP, REST/SOAP APIs, etc. More so using the domain as a center for continuous learning!

Leading a team of talented engineers to solve a myriad of tough challenges within Sales and Marketing from an Engineering perspective. Focused on building re-usable components, modules, and frameworks for deploying production data pipelines, ML models, simulators, and other software solutions to continually improve customer insights and customer experience. As a byproduct of these solutions, we also improve internal efficiencies, which helps normalize the skill-sets of developers with our in-house, easy-to-use applications for development.

Promoted - Continuing a successful track record of developing robust engineering solutions at scale to empower the rest of the Marketing to make data-driven decisions. Also focusing a bit on mentoring and sharing best practices within our organization to help create more efficient workflows that enable teams to move faster with less downtime. Current Projects: Cisco’s Virtual Demand Center – Automated Lead Scoring & Routing - Uses Bash, SQL, Spark, Python, Java, and Sqoop in a near real-time process that pulls leads from Salesforce into Hadoop, appends features, scores them in the model, and then uses an in-built capacity management system to route the best leads to the agents at our call centers, while nurturing the rest through Eloqua journeys. Advanced Analytics API & Data Catalog - Developed a production-level tool with the use of Flask in Python, Snowflake’s API, and front-end HTML5/CSS/JavaScript to build out a data catalog and API for all of Cisco’s production-level data sets. Allows the user to search for data/see metadata & samples in the UI or directly use it as an API endpoint to fetch data for production applications. Automated Project Builder - Developed a production-level code generation tool that can turn any set of scripts into an automated pipeline or project build. Built entirely in Bash and contains similar features to Airflow. Any user can just fill a simple template out (name of project, email list, when to run the job, etc.) and then drop their source files in and it will automatically build the project, including deploying the automation to Rundeck. Google Cloud Platform & Snowflake Migration Led a team to migrate Digital Marketing’s data sets and production processes from on-premise Hadoop to GCP & Snowflake. Built several connectors to automatically send any data set at scale to Snowflake and also stood up an entire GCP environment (networking, security, automation, virtual machines) to allow teams to easily migrate over.

Promoted - key projects during this timeframe: Customer Journey Mapping Through State Machines - Led the engineering efforts to build a system within Hadoop for tracking customer moments (searching for specific things, consuming specific types of content, over 25 machine learning models deployed for look-alike modeling) on a daily basis and highlighting those through a state machine on a custom web app. This enables the business to understand where individuals and/or accounts are in their buying journey with Cisco, which allows for better personalization efforts and campaign targeting. This is currently ingrained/used in all new Marketing campaign planning. Optimization of Engagement Points - Led an engineering effort to solve a business problem of some daily processes for one of our three Marketing KPIs taking up to 16 hours to run within our Hadoop ecosystem. Implemented a parallel processing and logging technique with Hive, Spark, and Bash that cut processing times down to just over 1 hour with 100% success rates. Audience & Persona Segmentation - Led an engineering effort to build a customer segmentation model of personas and buying centers based on users job titles, job classes, and interests on our digital properties and third party data sources. This is ingrained in the business and allows for better campaign targeting as well as personalization efforts. We have successfully segmented over 20 million customers and are increasing this on a daily basis with every new visitor to the site. Many ad-hoc tasks of pipeline building, which involved using quality design patterns to successfully navigate each business problem, some of which involve interacting with third party vendor APIs. Implemented several automated solutions by using Bash and Python while keeping quality code available through Git for source control. Continued to share design patterns/best practices within the team to help us move faster with less errors.

Working within Digital Marketing - Advanced Analytics & Strategy Focused on Customer & Marketing Analytics - Researching and deriving actionable insights from Big Data using a plethora of tools (Hadoop stack, Python, R, APIs, Adobe Suite, DOMO, Tableau, Unix, front-end [D3, HTML, CSS, JavaScript]), Git, Rally. I have a domain expertise in the noisy world of web data. Work with large, complex, raw server web logs; solve difficult, non-routine analysis problems, applying advanced analytical methods as needed. Developing many engineering solutions at scale to help empower the business to make better decision making. Core Projects: Defining Customer Engagement and Content Performance on Cisco.com - Worked within a small team to develop a new metric, coined ‘Engagements’ for Cisco – one of three KPIs all Cisco Marketing organizations are now goaled and measured against. Led architecture design, development, and implementation of the KPI, which is used for downstream reporting by all 1,500 Marketing employees. It crunches 1M user session’s daily in near-real time for stakeholders. This won is the 2017 IAA Excellence in Analytics Award and the 2018 ANA Genius Award.

Consulted to Cisco through BIS Consulting Inc.