Corliss Y Collier

Led a global consultative advanced analytics to achieve long-term product growth, improve in-store retail execution and turn data into real-time actionable insights. Consulted with global CPG clients marketing, sales, consumer insights, category management, brand and trade teams to design and implement insights strategies to achieve long-term brand growth in market(s). Oversaw category data collection and analysis, executing on research learnings to optimize sales. o Developed Global Consultancy standard on advanced analytics, leading to +$2.8M in incremental business in 14 months. o Led analytics that drove incremental increase in dollar sales for global CPG client by designing a merchandising standard that led to +22% growth in overall category and +10.1% brand growth. o Improved profit margins by streamlining operations and workflow and negotiating competitive vendor partner contracts and partnerships.

Led a global team of consumer-led analytic, category management and sales enablement professionals. Designed and implemented key data reporting cadence for all routine reporting across the organization, adding strict data delivery cadence and reporting to field. Led insights and market research working with R&D on new product evaluation and development. Created and maintained annual learning/research plans to grow the business. Managed vendor partners within the organization delivering data and technology from RFP through utilization. o Delivered research, analysis and insights that led to the development of new product segments within the category, resulting in +10,000 new points of distribution within the market in all channels (grocery, drug, club, mass, eComm, convenience). o Secured premium marketing positions for single-serve products, leading to phenomenal +7% category growth year-over-year and +2.4% over plan. o Partnered with R&D, marketing and brand to develop a strategic outlook for current and adjacent categories, positioning brand to leverage competitive in-market growth leading to product line extensions +8 and new product innovation +4.

Led a team of Category management and consumer insights professionals for key retailers in market. Provided strategic direction to grow category profit while prioritizing Hershey portfolio. Collaborated with cross-functional teams and senior management to understand market and retailer needs. o Developed a research led Twizzler program for key retail partners increasing product sales +6% over plan. o Led the research and developed the strategy for single serve bar space optimization leading to an increase in +2% in HH penetration. o Authored GTM strategy leading to seasonal growth of +4% over plan.

Built the company Center of Excellence for Space Optimization, researching and developing the “Four More Feet” strategy while leading a team of consumer, shopper and category management professionals with additional broker partners in LatAM. Delivered retailer-ready strategies to grow consumer consumption of products. Implemented promotional product allocation strategy leading to category growth, promotional effectiveness and enhanced market activities. o Achieved +17% growth in channel sales for the Greek yogurt segment, +9% in the children’s, +6% in health segment.

Led a team category and shipper insights professionals planning and executing national category management and shopper strategies. Managed integration of category management and shopper insights for national accounts through product, category and consumer strategies to grow sales. Recruited, trained and developed regionally dispersed teams of category managers, analysts and space planners. o Delivered national “Gold Standard” merchandising for the total dairy category, achieving growth across four categories: milk +8%, creamers +5%, plant-based milk +23%, and milk alternatives +4%.

Led category management efforts to maximize growth and performance of branded soft drinks and beverages. Developed category differentiation strategies to maximize product visibility and sales. Recruited, trained and developed category managers to support long-term category sales goals. Conducted product analysis of consumer, customer, competitive, retailer and internal data to lead strategy development and design framework for specific category plans. o Developed the front-end merchandising strategy for the entire Kroger Company (all banners), including market and shopper level segmentation, leading to +17% in total beverage incremental sales, +9% SSD, +3% for Sports Drink, +7% for RTD Teas, and +7% for Energy.

• Leverage multiple data sources to drive category performance for Coca Cola brands along with total category performance for sparkling, sports drinks, energy drinks, water beverage segments. • Supported Mid South and South Division Supermarket Key Account Manager calling on retailers such as Publix Supermarkets, Food Lion, Winn Dixie, Rouses Markets, Lowes Foods, Ingles • Designed category business scorecards, space allocation plans and post promotion analysis.

• Serve as the full product knowledge expert for the client category within the Nielsen tools • Serve as an integral client facing role in The Nielsen Company’s’ Household Panel (Homescan) and Consumer segmenting and targeting (Spectra) tools by providing consultative advice, counsel and direction for all aspects of the client needs in consumer insights and market analysis. • Work jointly with the cross functional team to develop and execute annual account plans while providing thorough analysis and reports to address client business issues.

• Provided category management and trade optimization plans for the Wholesale, Drug Mass Merchandising and Military channels through the support of 11 Strategic Account Managers for accounts such as: HT Hackney, McLane, Wal-Mart, Sam’s Club, Core Mark International, Eby Brown, Rite Aid, Walgreens, AAFES, NEXCOM and various other accounts. • Authored and implemented the company annual Channel Plan(s) that analyzes the retail and wholesale marketplace. • Provide recommendations on product distribution schedules and points, merchandising configurations and individualized brand promotional approaches.

Managed the tobacco departments for the regional convenience channel with responsibility for overall annual share growth, contract negotiations, new product and program introductions and team development. Provided strategic direction to the sales teams and merchandisers in implementing monthly promotional activity