Cory Sher

Whip Media Group’s companies, including Mediamorph, TV Time and TheTVDB, offer a data-driven integrated cloud solution that empowers the world’s leading entertainment companies to efficiently acquire, distribute and monetize their content. TV Time powers our CVM Insights module. TV TIme not only helps 13 Million users in 100 countries track the television and movie content they're watching, users share their sentiment and engagement with what they're watching. CVM Insights is a television measurement solution that leverages billions of first-party data points from the TV Time app to provide granular data on viewing patterns and trends that networks, platforms and studios rely on where ratings don't tell the entire story. *Recruited to negotiate agreements for TVLytics with major AVOD, SVOD, TVOD, and linear channel partners in the entertainment industry. *Global sales and business development (strategic partnerships), based in L.A. and London, UK. *Closed new business with major networks and studios in under a year *Helped to create strategy around product development and enhancements *Work closely with product, engineering, data science team and marketing around product development and deployment *Researched companies and made introductions of key C-level executives for possible acquisition targets (M&A) *Published article in OTT content journal based on the importance of measurement considerations in OTT content *Worked with major entertainment executives, show runners, and talent to help evangelize product and create publicity

Performance for SVOD content is a mystery for content creators and distributors. 7Park provides granular insights both domestically and internationally, to TV Networks and other content providers. Key Responsibilities include: *Recruited to launch and head data streaming platform (SVOD) data analytics group. *Closed over $1MM in ARR in first 9 months. *Responsible for all new business development including demonstration of product, developing proposals and negotiating multi-year deals with C-level contacts at all motion picture studios, production companies, TV networks, talent agencies and advertisers. *Managed team including data analyst, product manager and sales for offices in New York and L.A. *Created and deliver monthly and quarterly forecasts *Responsible for building and maintaining relationships with current client base to ensure both renewals and up-sell of future product enhancements. *Worked closely with product and senior data analysts to ensure product road-map meets expectations of both existing and future clients. Regularly provide input as to future needs for enhancements. *Lead team encompassing sales, product development and data analysts including and not limited to weekly meetings, setting goals and determination of KPI's. *Work with press in ensuring message of product and company with regard to Streaming Intelligence platform is correct and promotes overall mission of product. *Attend applicable conferences and seminars, including speaking engagements to promote overall industry knowledge and the companies mission.

Leveraged 20+ years of achieving market dominance for a range of organizations, leading impact presentations to decision makers, spearheading strategic product launch, and creatively devising/executing ROI-focused sales solutions. Hired as 3rd employee, tasked with cold calling and launch of an innovative content measurement platform for the television industry. * Influential in building the company from ZERO to 800+ accounts during tenure. * Negotiated the company’s 1st TV station group and the company’s largest regional advertising agency. * Synergized an entrepreneurial mind-set with industry knowledge and relationship development acumen to grow market share among local TV stations — positioning Rentrak SaaS services as the preeminent “go to” solution for advanced targeting and measurement. * Utilized reputation as a Subject Matter Expert in analytics, network/big data research, ad sales, and media/entertainment business needs to clearly demonstrate value to decision makers (C-levels, data scientists, news directors, principal-level owners, etc).  * Expanded sell-through revenue opportunities through building relations with external/internal stakeholders at local TV stations, broadcast groups, and national television networks. * Requested to take on a leadership role — recruiting, hiring, and mentoring a team of sales specialists to oversee 40+ markets throughout the western US. * Specialized in churn reduction; achieved 95% new business renewal; revitalized formally dissatisfied accounts.

ComScore collects data from over 30 million Set Top Boxes nationwide, and combines this data with syndicated research to understand comprehensively how television viewing and product purchases takes place. As a result, we develop sales and buying strategies utilizing BIG DATA ANALYTICS for television stations and advertising agencies in all designated markets. We are facilitating an industry wide sea change in the way stations and agencies buy and sell television advertising, and determine the success of their news, promotions and marketing, cross platform.

ComScore is an industry-advancing media measurement and research company, providing content measurement, analytical services and unique insight to the most recognizable names in the entertainment industry. As Director of Business Development, I am responsible for the execution and negotiation of agreements, contract renewals, client relations, and developing new growth and revenue streams for our clients.

Lead sales and marketing strategy to drive distribution of VOD platform to major cable, satellite, and telco providers. Increased sales by 40% in first year, structuring and negotiating deals exceeding $1 million. Utilized cutting edge growth strategies for key DMAs such as community affairs campaigns, traditional/digital advertising, direct mail, local cable buys, viral marketing tactics, and involving local government organizations to increase market share and increase distribution with major MVPD's. * Multiplied revenue streams via telephony, internet, and video strategies. Collaborated with internal departments (PR, Production, New Media) to ensure a consistent brand message. * Negotiated distribution agreements with major cable operators including Time Warner, Comcast, and Cox Cable. * Built relations with political figures such as the Mayor of Las Vegas and local charity organizations to generate buzz/awareness.

Built a highly successful 2 location business providing artistic projects for exclusive clientele including celebrities and dignitaries. Grew niche market through hosting private events and establishing a presence in the Beverly Hills community; built strategic alliances with Four Seasons Hotels & Resorts, The Beverly Hilton, charity organizations, and developed grassroots efforts with area schools. * Developed company from ground to 35 personnel and solid six figure revenue. * Applied previous business leadership with quick learning to take over all aspects of operational growth and business management, including P&L, finance, inventory management, facility development, vendor negotiations, and employment relations. * Negotiated with retailers and established businesses such as Coffee Bean & Tea Leaf and Starbucks to identify and close leases for optimal business locations. * Authored the business plan; researched market to create accurate forecasts and overcome competitive offerings.

Lifetime Television Network operates as a women’s cable television network in the U.S. The company’s programs include reality and drama series. Lifetime Television Network operates as a subsidiary of Lifetime Entertainment Services

Jones International was a leading producer and distributor of information content for Knowledge TV (later sold to Discovery Networks and renamed Discovery Health), and country music video channel, Great American Country, eventually sold to Scripps Networks.