Craig Bassin

EasyAsk is the leader in AI/Natural Language Query (NLQ) for BI, Analytics and eCommerce : Awarded Gartner Cool Vendor of the Year EasyAsk is disrupting the mobile Business & eCommerce landscape through AI/Natural Language Query (NLQ): intuitive, intelligent voice enabled search. The industry leader in AI/NLQ search, navigation and merchandizing for eCommerce, EasyAsk drives significantly more revenue, from 37% – 170%. Transforming the business world, introducing Quiri: Siri for BI, Analytics & CRM. Expanding on the ability to transform Smartphones via Mobile Voice UX and AI/Natural Language into interactive CRM, BI and eCommerce. EasyAsk for SAP, SalesForce, SugarCRM and NetSuite, spearheading the deployment of voice-based plain english questions for query, reporting and analytics. Per Gartner’s advice on Business Intelligence Critical Capabilities: • By 2020, 50% of analytic queries will be generated using search, natural-language processing or voice . . . • Natural-language query (NLQ) is becoming an important feature across categories to make it easy for users to find content and build queries • Natural-language question answering will dramatically change the way people interact with computers by making human-machine interaction easier, faster, and more flexible and intuitive. As the industry leader in NLQ search and navigation, EasyAsk expands beyond obsolete key-word search to provide a deep understanding of language structure and source data. EasyAsk understands the 'context' of the question, along with the content of the data/catalogue enabling accurate Mobile Voice Search for Smartphone shoppers. Customers include The NorthFace, Timberland, Lamps Plus, TrueValue and many more leading edge ecommerce retailers.