Craig Bradley
About
Craig Bradley is from Greater Chicago Area. Craig works in the following industries: "Government Administration", "Consumer Goods", and "Health, Wellness & Fitness". Craig is currently Chief Revenue Officer at Performance Health Systems. Craig also works as Chief Revenue Officer at Power Plate, a job Craig has held since Aug 2016. In Craig's previous role as a Executive Vice President Global Sales at Pivotal 5, LLC, Craig worked in Greater Chicago Area until Jul 2016. Prior to joining Pivotal 5, LLC, Craig was a Vice President of Business Development at Les Mills International and held the position of Vice President of Business Development at www.lesmills.com. Prior to that, Craig was a Board Member - Chicago Mayors Health, Fitness and Wellness Council at City of Chicago, based in Greater Chicago Area from Nov 2009 to Nov 2011. Craig started working as Vice President of Global Marketing and Product Development at Power Plate International in www.powerplate.com in Jan 2007. From Jan 2002 to Jan 2007, Craig was Director of USA Sales Operations (Holmes Place) at Virgin Active, based in Chicago, Illinois. Prior to that, Craig was a General Manager, Sales (b2c) Manager, Corporate (b2b) Sales Manager. London, UK at Holmes Place, based in London Area, United Kingdom from Jan 1996 to Jan 2001.
Craig Bradley can be found on Finalscout.com, where members can access Craig Bradley's email for free. Finalscout is a professional database with more than 500 million business professional profiles and 200 million company profiles.
Craig Bradley's current jobs
Invited to return to the organization after a 7 year absence to drive revenue, market position and expansion across B2B and B2C omni-channel opportunities. - Directly managing US, Canada, LTAM and UK markets. - Driving expansive retail, commercial, prosumer, direct mail and D2C (Shopify and Kentico) revenues at a consistent annual double-digit % growth. - Responsible for all Sales and Marketing staff recruitment alongside team and culture leadership. Engaged in all areas of business development, including concept and strategy development, revenue growth, internal and external agency management. - Responsible for business planning, revenue and op ex budgeting with reporting line to board of directors. - Power Plate retails at Walgreens, Target, QVC, G&G, Costco, Push Pedal Pull, Amazon, John Lewis, Argos, Best Buy and many more Global retailers - Power Plate is currently used by more than 100 professional sports teams around the world and scores of collegiate sports programs and Olympic training facilities. - Power Plate is used on a national basis across commercial and prosumer facilities including; Equinox, Life Time Fitness, Midtown, EXOS, and more.... - Power Plate retail experiential store is located at 900 N Michigan Ave, Chicago - Power Plate boutique studios are found across the USA and Globally at www.PlateFit.co, www.Plate28.co, www.vibezfit.com amongst others.
Craig Bradley's past jobs
Pivotal 5 LLC (prior to merger with Escalade Sports - www.escaladesports.com) was the brand platform for the Commercial Fitness, Consumer Packed Goods, Nutritional and Programming brands of: - LIFELINE - HIGHX powered by Lifeline, created by Gabby Reece - KETTLEWORX - NATURAL FITNESS - REJUVENATION - PER4M SPORTS ....selling to Walmart, Dicks Sporting Goods, Dunhams, 24 Hour Fitness, BeachBody (P90X), among others Between 2012 and 2016 Pivotal 5 grew from 2 to 6 owned brands. B2B customer base tripled while revenues grew 200% over the time period equally on a domestic and international basis.
Les Mills is the global leader of B2B fitness Education programming and SaaS. Globally six million people a week participate in Les Mills systems across a network of 22,000 international B2B clients. SCW Fitness is the world’s largest fitness convention roadshow, offered in 8 cities annually to over 12,000 attendees • Directly responsible for 1500+ Les Mills program installations across a network of over 600 USA fitness facilities. • Restructured B2B sales direction to drive SaaS installations to increase 241% between 2009 - 2012. • Developed the prospecting process; marketing roadmap; restructured personnel and training programs; significantly improved staff retention and continuity to increase product footprint into market leader with fastest company growth ever seen.
The mission of the Mayor's Council is to promote, encourage and motivate the development of a physically active and healthy lifestyle for Chicagoans of all ages. The board recruits individuals, community based organizations, corporations and others to help promote physical activity and a healthy lifestyle for the people of Chicago. The council increases awareness of the importance of exercise and good health through public appearances and the distribution of relevant information.
Power Plate is the global leader in whole body vibration and percussive therapy consumer electronics. Recruited and built a new internal company marketing agency which produced: • global corporate identity and branding guidelines. • central fileshare library service for distributor resources containing over 400 support pieces ranging from video podcasts, mp4 promotional spots, OEM materials, imagery, PR releases, brochures, tradeshow catalogues and booth layouts. • established direction for 63 distributors throughout Europe, Asia Pacific and Latin America and consequently reduced marketing rebates to distributors. • integration for product development and marketing to leverage new product launches for mass retail in Harrods & Dicks Sporting Goods. • direction for agency management of sporting and celebrity clients such as Claudia Schiffer, Chicago Bulls, Mark Wahlberg, Serena Williams, Manchester United and many others.
Promoted into role and tasked to launch Europe’s largest upscale health, wellness, lifestyle destination brand into the USA. Holmes Place have over 70 resorts and facilities in multiple countries, their UK assets were acquired by Virgin Active in 2007
Europes Largest 5 Star Health Club chain and boutique fitness organization. www.holmesplace.com