CK

Craig Kistler

Full-Time: VP @ Signet | XD, CRO & Personalization Leader | Side Hustle: CRO Consultant for $5–25M DTC Brands | $1M+ Wins via Intent-Driven Optimization
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LinkedIn: Craig Kistler
Location: Brunswick, Ohio, United States
Last updated: 30/07/2026 16:59 PM
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About

Craig Kistler is from Brunswick, Ohio, United States. In Craig's previous role as a eCommerce Strategist / Consultant / Founder at Strategy and Design Co., Craig worked in Cleveland/Akron, Ohio Area. Prior to joining Strategy and Design Co., Craig was a Vice President XD, Personalization & Experimentation at Signet Jewelers and held the position of Vice President XD, Personalization & Experimentation at Akron, OH. Prior to that, Craig was a Owner/Designer at Small Farm Design, based in Medina, OH from Jun 1997 to . Craig started working as Director of User Experience at Optiem / A Division of The Adcom Group in Cleveland/Akron, Ohio Area in Feb 2011. From Mar 2007 to Feb 2011, Craig was Senior Product Manager, User Experience at American Greetings. Prior to that, Craig was a Experience Process Consultant at Progressive Insurance from Apr 2005 to Mar 2007. Craig started working as Senior Interactive Designer / Information Architect at Whittman-Hart in Jan 2003.

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Craig Kistler's past jobs
Company: Strategy and Design Co.
Title: eCommerce Strategist / Consultant / Founder
Period: Jan 2015 - Present (11 years, 7 months)
Location: Cleveland/Akron, Ohio Area
Company: Signet Jewelers
Title: Vice President XD, Personalization & Experimentation
Period: Sep 2012 - Present (13 years, 11 months)
Location: Akron, OH
Company: Small Farm Design
Title: Owner/Designer
Period: Jun 1997 - Present (29 years, 2 months)
Location: Medina, OH
Company: Optiem / A Division of The Adcom Group
Title: Director of User Experience
Period: Feb 2011 - Aug 2012 (1 year, 6 months)
Location: Cleveland/Akron, Ohio Area
Title: Senior Product Manager, User Experience
Period: Mar 2007 - Feb 2011 (3 years, 11 months)
Title: Experience Process Consultant
Period: Apr 2005 - Mar 2007 (1 year, 11 months)
Company: Whittman-Hart
Title: Senior Interactive Designer / Information Architect
Period: Jan 2003 - Jan 2005 (2 years)
Company: DigitalDay
Title: Contract Designer
Period: Jan 2001 - Jan 2003 (2 years)
Company: In Mind Media
Title: Creative Director
Period: Jan 1999 - Jan 2001 (2 years)
Craig Kistler's education
Virginia Marti College of Design
Associate's degree
1995 - 1999
Craig Kistler's top skills
Personalization Strategy Leadership Personalization A/B Testing Marketing Strategy Conversion Optimization Multivariate Testing Web Analytics E-commerce User Experience Interaction Design Usability Testing Usability Web Design User Interface User Experience Design User-centered Design Agile Methodologies Wireframes Product Management
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