Craig Kistler
About
Craig Kistler is from Medina, Ohio, United States. Craig works in the following industries: "Technology, Information and Internet". Craig is currently Director Personalization & Experimentation at Signet Jewelers, located in Cleveland/Akron, Ohio Area. Craig also works as eCommerce Strategist / Consultant / Founder at Strategy and Design Co., a job Craig has held since Jan 2015. Another title Craig currently holds is User Experience, Personalization & Testing Manager at Signet. In Craig's previous role as a Director of User Experience at Optiem, Craig worked in Cleveland/Akron, Ohio Area until Aug 2012. Prior to joining Optiem, Craig was a Senior Product Manager, User Experience at American Greetings and held the position of Senior Product Manager, User Experience. Prior to that, Craig was a Experience Process Consultant at Progressive Insurance from Apr 2005 to Mar 2007. Craig started working as Senior Interactive Designer / Information Architect at WhittmanHart in Jan 2003. From Jan 2001 to Jan 2003, Craig was Contract Designer at DigitalDay. Prior to that, Craig was a Creative Director at In Mind Media from Jan 1999 to Jan 2001.
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Craig Kistler's current jobs
2018 Markie Award Winner for Best Testing and Optimization beating out organizations like Hilton Worldwide, Etihad Airways, and HTC. Established an A/B testing process and framework that allows to move quickly and test ideas that have a major impact on KPIs. Developed a personalization strategy that has increased conversion rates by 21% and added over $12 million in incremental revenue. Consistently asked to work with other functional teams to develop customer-first and personalized strategies that connect the entire shopping journey.
Strategic consulting, including A/B testing, usability testing and voice of customer research dedicated to helping eCommerce sites increase their revenue.
Built and managed the first ever UX team that grew and developed into a broader team responsible for ecommerce optimization, testing, and personalization strategies. Established a strategic UX process, customer roadmap and developed strategies that have been able to increase conversion rates for seven eCommerce websites across all device types. Conducted numerous in-lab and unmoderated usability tests on both wireframes and prototypes of four major website designs. Created and conducted a dual-channel usability test (printed and mailed catalogs to the website) that focused on the ease of use and clarity of the catalog and its effectiveness to influence a website purchase. Lead the team that designed a single cohesive experience that allowed store associates and at-home-customers to design and purchase an engagement ring from scratch which in less than three months contributed more than $2 million in revenue.
Freelance strategic and creative design studio dedicated to developing strong creative solutions to solve business problems.
Craig Kistler's past jobs
Responsible for managing the UX team, establishing a strategic UX process and developing strategies that help customers to continually improve their businesses. Primary point person for communicating UX services to new and existing clients.
Cross brand User Experience design, usability considerations for all products web site traffic growth, web site UI and advertising revenue.
User Experience design, usability considerations, usability testing,website UI, website design and front-end development
Developed creative strategies for Fortune 500 Companies such as Sherwin-Williams, Moen, Eaton and Draka USA that all focused on end client satisfaction, cutting edge design and better user experiences