Craig Revell

Founded in 2003, Xtreme Manufacturing has grown to become one of the leading manufacturers of telehandlers in North America, with an increasing global customer base. Xtreme Manufacturing offers the largest and most comprehensive line of heavy-duty and high capacity telehandlers in North America. Designed to deliver a long-working life with low total ownership costs, all Xtreme products are built around a core focus on safety, reliability and serviceability, Innovative features such as 360 degree operator visibility from the cab, an integrated machine-rated boom lift point for handling suspended loads, and intuitive controls that permit one hand on the steering wheel at all times, deliver the “Xtreme Difference” to our customers. Check out the full range available in the Middle East, India and across the globe - https://www.xmfg.com/equipment/telehandlers/

POWERED ACCESS Snorkel is a leading global manufacturer of aerial work platforms. Our comprehensive range of aerial lifts provides safe and efficient working at height, from 2 metres to 66 metres. We have the perfect solution for any application, from interior building maintenance through to the toughest construction job site. TELEHANDLERS In any direction, Snorkel's rough terrain telehandlers extend a helping hand. Full-time 4-wheel drive and proportional joystick controls allow for tight maneuvering. The highly versatile telehandlers are designed to multitask on the toughest jobsites. For any application, each one can lift, reach and haul material up high or on the ground. MANUFACTURING Anywhere around the world, Snorkel is there. Sold and serviced worldwide, our footprint includes five manufacturing plants and more than 200 distribution locations. We believe in being close to our customers, wherever they are. The Snorkel product line is sold and serviced in more than 50 countries worldwide through a network of more than 200 distribution branches. This includes over 100 directly owned distributorships in North America, South America, Europe, Asia and Australia, plus a global network of more than 100 independent distributor locations. FINANCE With access to a vast portfolio of financing solutions, Snorkel offers a range of attractive options to enable you to purchase Snorkel machines, in a manner tailored to suit your individual needs. Fine out more about our products and services at www.snorkellifts.com Simple / reliable / robust – Snorkel quality since 1959.

Create and maintain lucrative relationships with European vendors and buyers globally. Manage and maintain scope for strategic alliances to increase sales and revenue growth within the company. Establish and execute sales strategies for clients and surpass revenue opportunities by marketing campaigns, operative content management, direct data base engagement, and several social media channels. Spearhead operational and executive role for tracking long-term plan and profound projects. Provide project assignments and events within time and budgets. • Delivered sales strategies against complex objectives in niche markets. • Achieved client satisfaction on technical and data intense valuation remits. • Launched and maintained successful marketing databases and social media channels. • Delivered enhanced project revenue for clients and created joint venture profits exceeding expectations. • Produced effective market analysis capitalising on geographical trends to create commercial opportunity. • Retained industry acclaimed contract for more than 15 years in highly competitive market, navigating successfully through several changes in client personnel at executive level / CEO. • Established and executed sales strategies for clients and surpass revenue opportunities by marketing campaigns, operative content management, direct data base engagement and several exceptional social media channels.

Multi-function role within a family owned international consultancy and sales group and its subsidiaries reporting directly to the executive board. Department head, whilst also proactive and effective in all other aspects of the group structure which included rental, sales, marketing, manufacturing, mineral extraction, and consultancy. Achieved significant business and customer growth within department, whilst making a valuable strategic and operational contribution across the group. Demonstrated effective communication with varied stakeholders, and motivational success with subsidiary leads as well as deputizing for and supporting the CEO on sensitive external M&A projects. • Department head providing default and lost security services to a portfolio of bank clients, including strategic, market & valuation advice, international repatriation and debt resolution, and a full suite of bespoke route to market solutions and sales. • Sales management role negotiating and managing long term relationships with PLC hirers and other asset related clients. Successful in establishing a joint venture network of sales outlets, whilst effective in boosting sales from existing channels to both wholesale and retail customers. • Project management for time sensitive events throughout the UK and USA. • Deputising and support function to the group CEO on sensitive external mergers and acquisitions projects. I was able to demonstrate the tact and discretion demanded by this work. Successful and clear communication with vendor clients and buyers at both operational and executive level, whilst overcoming complex and sometimes contentious challenges. • Proactive engagement role involving the acquisition, integration, and ongoing management of subsidiary companies with responsibility for branding, marketing, sales, and fleet evolution.