Crysta Timmerman

Highwinds is a content delivery network and cloud-based IP services business that offers a comprehensive suite of CDN solutions, including content storage and IP software. Presently, I support their retail sales division as the community manager to three of their brands and editorial content manager to seven. The verticals include: technology, entertainment, cybersecurity, and cloud storage. In 2017, StackPath, a secure cloud services provider, acquired Highwinds CDN.

As the Live Event Marketing Coordinator it was my duty to develop and execute marketing and promotional plans for assigned NXT live events including WWE NXT television tapings and live in-ring specials at Full Sail University, as well as "NXT Live!" shows in and around the state of Florida. In this jack-of-all-trades role, I lead a team of highly motivated interns (see: WWE + Full Sail Student Initiative) in the creation and coordination of advertising, promotional and special event activities to create an exciting and entertaining atmosphere for NXT live events. Additional tasks included the following: •Recruitment of student-volunteers for internship opportunities within the WWE + Full Sail Student Initiative •Point of contact for student social media team in the development of social marketing campaigns for WWE NXT Live Specials (including NXT ArRIVAL, NXT Takeover) and provided day-to-day consultation for copywriting and content strategy as needed •Developing and distributing marketing materials for respective shows (via radio, print, email databases, digital media) •Creating innovative individual and group ticket sales campaigns •Overseeing select event management components (crowd control, customer service, ticket operations, venue relations, payout) •Creating pre and post show analysis for assigned events to be read by executive-level staff

As the Student Social Media Manager, it was my task to oversee the NXT Social Media Team-- the group of WWE interns and Full Sail University students that maintain the WWE NXT social media channels (Twitter, Facebook, Instagram, Tumblr, ToUT). During this period, the purpose of the NXT social media team was to introduce and promote the NXT brand and its roster of Superstars and Divas. The NXT brand is composed of WWE developmental talent that is generally unknown to the WWE audience, and it was the social media team’s task to enhance the characters and storylines by way of the company’s social channels. The team also promoted the wide variety of “NXT Live!” events that WWE NXT operates throughout Florida in addition to the television tapings held at Full Sail University."

IZEA is a social media sponsorship agency that connects advertisers with digital influencers and content creators. Throughout my internship I coordinated with Account Managers to create specific client materials and process campaign quotes during client pitches. I also attended to campaign fulfillment by sending sponsorship offers to digital influencers in designated verticals. • Assisted with the creation of B2B marketing materials • Coordinated with the Account Managers to create specific client materials (proposals, recaps, spreadsheets) • Processed the quoting and pricing of campaigns during client pitches • Attended to campaign fulfillment by sending sponsorship offers to digital influencers in designated verticals Supported Accounts include: Mario Foods, ClosetMaid, HSBC Students, Otter Pops, WalMart, Wendy's, ZzzQuil,