Crystal Lay
About
Crystal Lay is from Dallas-Fort Worth Metroplex. Crystal is currently Chief Executive Officer at GBS Worldwide, located in Dallas, Texas, United States.
You can find Crystal Lay's email at finalscout.com. FinalScout is a professional database with business professional profiles and company profiles.
Crystal Lay's current jobs
As the CEO, Founder and Principal Strategist for GBS (formerly Branded Strategies), I help organizations create, reengineer and revitalize their talent & employer branding strategies to achieve their Talent Attraction & retention goals. Special focus on inclusive employer branding, candidate behaviors and behavioral psychology, and employer branding through workforce marketing & social collaboration. I also serve as an advisor and external analyst to numerous corporate and government clients in the areas of HR and talent attraction technology. A few of my company's current projects includes employer brand and recruitment marketing work with Eli Lilly, Pier 1 Imports, WOW! Cable, Kiewit Energy, Kerry and Glanbia GPN. Some of our past projects include strategy with Universum, brand creation and management for Elevated Careers by eHarmony and employer branding, social strategy and recruitment marketing with AT&T and the American Heart Association.