CL

Crystal Lay

Child Welfare, Civil Rights, Social Action, and Civic Engagement, Diversity, Equity, and Inclusion, Employment / Workforce Development, Gender Equity, Human Rights, Children, Civil Rights and Social Action
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Email: ****m@brandedstrategies.com
Location: Dallas-Fort Worth Metroplex
Current employer:
People Brand Collective
Current title:
Founder
Last updated: 08/06/2026 10:14 AM
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About

Crystal Lay is from Dallas-Fort Worth Metroplex. Crystal is currently Founder at People Brand Collective, located in United States. Crystal also works as Chief People Officer and Executive at GBS Worldwide, a job Crystal has held since Nov 2012. In Crystal's previous role as a Chief Strategy Officer (CSO) at M3 Talent Consulting, Crystal worked in Frisco, Texas until Sep 2012. Prior to joining M3 Talent Consulting, Crystal was a National Program Director at Kaye/Bassman International and held the position of National Program Director at Dallas, Texas, United States. Prior to that, Crystal was a Head of Human Resources, Talent Attraction & OD at Sotherby Homes, based in Dallas, Texas, United States from May 2007 to Sep 2009.

You can find Crystal Lay's email at finalscout.com. FinalScout is a professional database with business professional profiles and company profiles.

Crystal Lay's current jobs
Company: People Brand Collective
Title: Founder
Period: Dec 2025 - Present (6 months)
Location: United States
Company: GBS Worldwide
Title: Chief People Officer and Executive
Period: Nov 2012 - Present (13 years, 7 months)
Location: Dallas/Fort Worth Area

As the Chief People Officer, developing and executing human resource strategy in support of the overall business plan and strategic direction of the organization, specifically in the areas of employer brand, succession planning, talent management, organizational and performance management, DEIB strategy, training, development and compensation of our people. As CEO and leader for GBS, I help organizations create, reengineer and revitalize their talent & employer branding strategies to achieve their Talent Attraction & retention goals. Special focus on inclusive employer branding, candidate behaviors and behavioral psychology, and employer branding through workforce marketing & social collaboration. I also serve as an advisor and external analyst to numerous corporate and government clients in the areas of HR and talent attraction technology. We've done employer brand, recruitment marketing, and award-winning digital marketing work with Eli Lilly, Pier 1 Imports, WOW! Cable, Kiewit Energy, Kerry, Glanbia GPN, Buffalo Wild Wings, AT&T, eHarmony, American Heart Association, New Western, and more. Reach out and let us know how we can help achieve your goals.

Crystal Lay's past jobs
Company: M3 Talent Consulting
Title: Chief Strategy Officer (CSO)
Period: Sep 2009 - Sep 2012 (3 years)
Location: Frisco, Texas

We provide HR & OD Strategy and Program Development, Recruitment Strategy Consulting, Social Recruiting Training, Recruitment Marketing, and Digital Strategy services to the HCI/HR Vendor Community. Business line acquired by Ajax Workforce Marketing Q3 2012. *Even when I was associated w/ full-time roles; I kept M3 as the banner under which I’d take on various speaking/training assignments or projects outside of my associated Company’s expertise.

Company: Kaye/Bassman International
Title: National Program Director
Period: Feb 2004 - Nov 2010 (6 years, 9 months)
Location: Dallas, Texas, United States

Texas- Offshore Energy Team Leader at Kaye/Bassman International. National Program Director for Residential Construction & Real Estate Practice Specialized in talent acquisition and innovative sourcing strategies for large-scale hiring initiatives, training, culture and employer branding, and HR consulting. KBIC is one of the largest (top 20) retained executive search firms in the US and has been in business since 1981 & multi-year award winner for Best Place to Work for both Dallas/Fort-Worth & State of Texas. Team Size: 20, Revenue $109MM

Company: Sotherby Homes
Title: Head of Human Resources, Talent Attraction & OD
Period: May 2007 - Sep 2009 (2 years, 4 months)
Location: Dallas, Texas, United States

Overall responsibility for Human Resources, Talent Attraction, Recruiting, Payroll, Internal Communications, and Organizational Development functions for multi-site, regional real estate company. Team Size: 10 Direct reports, 33 indirect reports, $2.1MM budget Planned & managed the Workforce Reduction after the Industry downturn in the Great Recession & continued to consult on Workforce Risk Mitigation through Company Closure.

Crystal Lay's education
Keller High School
Fort Hays State University
Grant Writing Certification Program
2023 - 2024
University of Wales Trinity Saint David
MBA
2020 - 2023
University of Wolverhampton
Master of Science Organisational and Business Psychology
2023 - 2025
New York University
Postgraduate Certificate
2024 - 2024
University of Wolverhampton
Master of Science - MS
2023 - 2025
Cornell University
Executive Education, HR & Marketing
2014 - 2014
Crystal Lay's top skills
Counseling Psychology Diversity, Equity, and Inclusion Training Career Counseling Wellness Writing Employee Wellness News Writing Mental Health Counseling New Media Well-being Mental Health Advocacy Mental Health Assessment Research Skills Diversity, Equality, and Inclusion (DEI) Strategy Individual Counselling Organizational Effectiveness Media Planning Mental Health Social Inclusion
Crystal Lay's Colleagues
JT
Jennifer Terry-Tharp
Chief Strategy Officer (CSO)
Dallas, Texas, United States
DL
Dwane Lay
CXO
Dallas, Texas, United States
LF
Liz Freeman
Independent Contractor
Dallas, Texas, United States
MB
Michael Brasini
Director of Eastern European Operations
ML
Michael Lay
Research Coordinator
Dallas, Texas, United States
Crystal Lay has 7 colleagues in total at GBS Worldwide. You can find all of them in FinalScout.
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There are 16 other "Crystal Lay". You can find all of them in FinalScout.
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