Cynthia Harn
About
Cynthia Harn is from Dallas-Fort Worth Metroplex. Cynthia works in the following industries: "Marketing and Advertising". Cynthia is currently Vice President of Marketing, Co-owner at PrimeTime Lighting Systems, Inc., located in Dallas, TX. In Cynthia's previous role as a Regional Director of Marketing & Communications, South Central Region at Arthritis Foundation, Cynthia worked in Dallas/Fort Worth Area until Jan 2013. Prior to joining Arthritis Foundation, Cynthia was a Marketing & Advertising Consultant at Self Employed and held the position of Marketing & Advertising Consultant at Dallas/Fort Worth Area. Prior to that, Cynthia was a Senior Marketing Manager/Director at Chili's Grill & Bar, based in Dallas/Fort Worth Area from Jan 1995 to Jan 2004. Cynthia started working as Senior Marketing Manager/Director at Brinker International in Dallas/Fort Worth Area in Jan 1995. From Jan 1994 to Jan 1995, Cynthia was VP Marketing at ZuZu Handmade Mexican Food, based in Dallas/Fort Worth Area. Prior to that, Cynthia was a Account Supervisor at Keller Crescent, based in Dallas/Fort Worth Area from Jan 1985 to Jan 1993. Cynthia started working as Account Executive at Ackerman McQueen in Oklahoma City, Oklahoma Area in Jan 1983.
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Cynthia Harn's current jobs
PrimeTime Lighting Systems manufactures high-quality LED lighting fixtures for broadcast and production studios, city council chambers, video conference facilities, broadcast worship facilities, television stations, and lighting resellers / dealers / integrators. MADE IN USA. www.primetimelighting.com
Cynthia Harn's past jobs
• Directed brand marketing, communications and public relations for region including Texas, Oklahoma and New Mexico. • Elevated the Arthritis Foundation profile through traditional and new media by increasing consumer impressions 39 times over previous year with strategic content marketing via increased traffic to multiple websites, email open rates and overall brand awareness. • Established branded messaging platforms in all communications materials across region. • Developed strategy and implemented social media and public relations plans for region. • Managed overall online marketing efforts for region including state websites, event fundraising sites and social media. • Managed email marketing efforts including database management, state newsletters, event emails and system of fundraising websites. • Planned and executed creative design, strategy, content management and usability of websites.
Marketing services: Marketing plan development, Project management, Broadcast media production, Research & development, Sales promotion management. Advertising agency reviews and searches. Interactive services: Strategy, conceptual, development, design & execution of websites. Web content management. Social media business strategy and execution. SEO. Email marketing. Client sampling: • Furr's Fresh Buffet and Furr's Family Dining restaurants - Conducted full service ad agency search • Interpro Group / The Gift Card Hub - Developed marketing plan, sales tools, website and direct marketing program for turnkey online Gift Card program for restaurants and retailers. www.thegiftcardhub.com • Dominion Roof Systems - Designed logo and 28-page capabilities catalog, website and other collateral materials. www.dominionroofsystems.com • Bent Tree West Swim & Tennis Club - Conceived and developed former website. With CRM, increased membership level 26%
• Developed marketing and advertising programs and strategies for the Chili's brand. • Developed interactive strategy including Chili's website. • Influenced comp sales growth and guest counts with media and creative strategies through targeted media campaigns. • Led national new product launches and rejuvenated existing product campaigns such as "Gimme my Baby Back Ribs." • Introduced & led the industry in development and execution of Chili's Gift Card program. • Directed & led the industry in development and execution of marketing efforts for Chili's TO GO program. • Supervised broadcast TV and Radio production. • Developed, wrote and managed email marketing campaigns. • Planned, directed and accountable for Chili's $120,000,000 marketing budget and media promotion calendar.
(see above description for Chili's)
Positioned ZuZu as authentic Mexican restaurant with unique flavors in a fast casual setting.
Marketing efforts influenced Chuck E. Cheese's (ShowBiz Pizza Time, Inc.) historic 1986 turnaround from near bankruptcy. Accountable for corporate and franchise advertising budget.
Managed agency's largest and most profitable accounts including Anthony's department stores (regional retail chain), Resistol Hats, Fleming Companies, Inc. and Local Federal Savings & Loan. Public relations AE for OKC clients including Nocona Boots & Globe.