Dagmar Trippen

Boutique consulting firm providing a suite of customized branding, marketing & communications, media & public relations, and business strategy services to for-profit and nonprofit clients. • Sample Project: Progressed brand relevance of local nonprofit of 105-years through cohesive branding and consistent messaging across all channels. Endeavored media plan, grew network of media outlets, pitched and placed content resulting in multiple articles and full-page features. Charted social media strategy and boosted reach and year-over-year postings by 467%. Laid strategic infrastructure by pioneering digital library of 2.5K+ files and photos. • Sample Project: Optimized brand position of small business owner client by streamlining brand identity, setting brand standards, and amplifying her brand message. Analyzed KPI and competitive landscape, introduced new products/markets, and provided strategic selling tactics to fuel business growth, improving ROI by 58%+.

Turned side hustle and unique business model into start-up and built profitable high-end fine jewelry retail business creating one-of-a-kind jewelry pieces for clients in Germany, Italy, and the U.S. and managed all aspects of business ownership. Key Accomplishment: ➢ Built strong brand equity through distinctive creative direction and high-impact B2C communication strategies, leveraging brand reputation and increasing visibility among key audiences through charity sponsorships and high-stake sales events, attracting a discerning customer base of 250. Identified emerging trends and changes of consumer values and amalgamated them into product innovations, producing jewelry pieces with price points up to $150K reflective of client’s personality, mindset, lifestyle, and budget. Delivered unsurpassed quality and customer service to sophisticated client base, generating retention rates of 70%+. “I had a pair of peridot earrings I didn’t like and a few other pieces of jewelry that I never wore. Dagmar took the gemstones, sent the gold to the refinery, and designed a bracelet that contained more than 60% of my assets. Recycling is the wrong word - even though, technically, it was exactly what she did. Dagmar turned the pile of outdated, unused jewelry into a beautiful signature piece I am wearing often and with a lot of joy. We called it the ‘Geniality Bracelet’ because no matter how my day goes, every time I look at my bracelet, it always puts me in a good mood." - Anette Range, Mainz, Germany

Hired by President and co-owner due to success as Corporate Sales Director of Tiffany & Co. to spearhead strategy formulation and execution of overall marketing, communications, and media strategy for international chemical company with U.S. branch in Florida and authorized distributors in 62 countries. Key Accomplishment: ➢ Rebranded 125-year-old, privately held chemical company through global implementation of cohesive brand standards and new communications infrastructure, aligning and executing them cross-organizationally from collateral to digital assets to product packaging design; leading all agency and external design teams. Accelerated launch of new product line in various geographic segments through multi-channel B2B demand generation marketing initiatives and D2C (DTC) advertisements in concert with product development and regional sales divisions. Conceived all content for integrated growth-marketing and brand communication in German, English, and French, crafted and placed paid ads, and maximized publicity campaigns and press events ensuring depth and quality of media coverage. “I know Dagmar for more than 20 years. She is a visionary and sophisticated thinker, with an excellent work ethic, a collaborative nature, and relentless attention to detail.” – Alexander Seitz, President of SEITZ GmbH, Germany and Seitz Inc., USA

Employed by new Managing Director based on outstanding performance in a previous role at CARTIER (Germany, Austria, Switzerland, Netherlands) to turn around floundering Corporate Sales Division and steer all communications, public relations, growth marketing, event marketing, and sales activities. Key Accomplishment: • Drove full-funnel B2B lead generation, scaled customer base up to 2,500+, and made historic impact by quintupling sales revenues within 4 years with single sales in the high 6 figures to Fortune 500 companies. Recruited, cultivated, and inspired a high-performing sales team (3) delivering exceptional customer excellence and continuously generated 60%+ customer retention rates. “I’ve been always very satisfied with the job you have done for Tiffany Corporate in Germany. You started from zero, all by yourself and in a very short time you brought the business to a very interesting turnover. ” - Cesare Settepassi, Vice President Europe for Tiffany & Co.