Dan Stillgoe

I was promoted to Senior Digital Marketing Executive, whilst continuing some of my previous duties, I also took on more responsibility for platform evolution, campaign planning and execution, and management of strategic projects. - Responsible for the evolution of HubSpot as a platform, with responsibility for the integrity of the platform, the evolution of capability, recording, and sharing of knowledge. - Ensuring alignment of HubSpot to the overarching corporate transformation agenda. - Project management HubSpot CRM and website platform development and roadmap. - Drive improvements in data quality between marketing platforms and other corporate platforms (Salesforce, ERP etc.) - Drive SEO strategy – guiding content planning/development. - Building marketing and corporate reporting dashboards. - End-to-end campaign execution, management, and review. - Effectively communicate with internal and external stakeholders. - Demand gen evangelist.

- Contribute to the development and execution of digital marketing campaigns - Day-to-day management of HubSpot platform, building automation, reporting, and managing Salesforce sync. - Project management of core marketing campaigns - Content creation (video, reports, email) and distribution on relevant channels - Setup and execution of paid social campaigns/retargeting and management of budgets - Management and coordination of third-party/agency relationships - Building new page/email templates/modules on HubSpot CMS

- Working with the sales team to manage contacts/deals in HubSpot CRM - Training sales team on using HubSpot - Managing Tensator’s eCommerce store and working with external agencies to build new functionality - Posting engaging social media posts across a range of platforms (mainly LinkedIn focussed) - Using a range of SEO techniques to improve visibility on search engines - Writing blog posts and content for literature - Creating regular email campaigns using HubSpot - Integrating WooCommerce with HubSpot - Creating conversion paths in HubSpot for gated content such as landing pages, follow up emails and actions for sales team - Setting up advanced reports in HubSpot for individual sales members/management team

After some time as a digital marketer, I was drawn towards websites and SEO, so I naturally fell into the role of a Front-end Developer. In this role, I built a vast range of websites using HubSpot CMS and built upon existing WordPress sites.

I was promoted to an Inbound Consultant after performing well as a Junior Inbound Consultant. I had more responsibility for the success of clients, campaigns, and project management. I also provided consultancy services to clients who needed expert advice on how to unlock the potential of their HubSpot portal.

After the successful merge between Toast Inbound and BabelQuest, the clients of both companies naturally combined. I continued to work with the same clients to improve their online visibility, generate traffic and leads. I also worked on a range of new clients in different sectors.

I joined Toast Inbound (who later merged with BabelQuest), not long after I completed my apprenticeship. I was looking to expand my marketing knowledge by working with other experienced and skilled marketers and do so by working on a range of clients who require different strategies and requirements. This enabled me to work in numerous sectors supporting various marketing activities. - Inbound/Digital Campaign Management - Increasing lead conversion rate for a range of clients - Converting leads to sales using the inbound methodology - Creating new page templates and email designs in the HubSpot CMS - Using the HubSpot platform to enhance marketing and sales processes - Using WordPress to edit back-end styling, publish new content, and edit old content - Using a range of advanced on-page and off-page SEO techniques to generate traffic - Creating personalised workflows (automated marketing and sales processes) - Creating fully optimised content that performs well on Google and distributing this on different channels - Updating existing web content so that it is fully optimised - Analysing the results of paid advertising campaigns - Communicating with clients to update them on tasks and working collaboratively with them - Analysing the results of campaigns

- Adding products and developing CMS pages on Magento. - Using MailChimp to send newsletters and segmenting customers for the most relevant content. - Creating interesting, unique, content on a weekly basis. - Using Google Analytics to evaluate KPI’s and generate more conversions from traffic. - Monitoring Google Ad Word spend to ensure the campaigns are successful. - Making sales calls to deliver quotes and close orders. - Used a variety of social media channels to generate large volumes of traffic.