Dani Ryan
About
Dani Ryan is from Abu Dhabi Emirate, United Arab Emirates. Dani is currently Director, Marketing and Digital at Etihad, located in Abu Dhabi Emirate, United Arab Emirates. In Dani's previous role as a Marketing Consultant at undefined, Dani worked in Sydney, New South Wales, Australia until Nov 2024. Prior to joining undefined, Dani was a Group Chief Marketing Officer at Thérapie Clinic and held the position of Group Chief Marketing Officer at Ireland, UK, USA. Prior to that, Dani was a Head of Digital Marketing, Head of ECommerce at Ryanair - Europe's Favourite Airline, based in County Dublin, Ireland from May 2014 to Jul 2021. Dani started working as Online Trade & Propositions Specialist - ECommerce Team at Telefonica in Dublin, County Dublin, Ireland in May 2013. From Apr 2012 to Apr 2013, Dani was Ecommerce & Marketing Manager (CityJet, Air France subsidiary) at Air France, based in Dublin and London. Prior to that, Dani was a Marketing Executive (Aer Lingus Regional, Aer Lingus subsidiary) at Aer Lingus, based in Dublin, County Dublin, Ireland from Oct 2010 to Oct 2011. Dani started working as Assistant Marketing Manager (Kildare Village) at The Bicester Collection in Kildare, County Kildare, Ireland in Jan 2008.
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Dani Ryan's current jobs
Dani Ryan's past jobs
Supporting global B2C and B2B businesses in creating simple yet meaningful and effective marketing and ecommerce strategies. Clients included a growing healthcare business, an ASX listed cosmetics company, a Silicon Valley tech law firm and an online travel agent who specialise in cruise holidays and overseas group travel experiences.
Group CMO across 4 consumer brands - Thérapie Clinic (med-spa chain across Ireland, UK, USA), Thérapie Fertility, Optilase (eye clinic chain), Skin Theory (cosmeceutical skin care range). In the competitive medical, aesthetics, and retail sectors, I spearheaded the marketing strategies for Thérapie Clinic Group, covering the full marketing mix across 4 consumer brands. I was instrumental in establishing a scalable marketing department that significantly contributed to business growth, particularly through strategic expansions across the UK and into the USA market. My responsibilities included managing the P&L, overseeing integrated campaign planning, and executing go-to-market strategies for new brands and services. This role demanded innovative CRM program development and the formation of strategic partnerships to boost market penetration and customer engagement across multiple geographies. My leadership ensured a cohesive and dynamic marketing approach, driving brand loyalty and expanding the customer base.
At Ryanair, my efforts in enhancing the digital marketing and CRM strategy played a crucial role in strengthening the airline's market presence and improving customer engagement. I played a pivotal role in employing Adobe Marketing Cloud among other technologies, enhancing our marketing communications and CRM initiatives across multiple European markets. My responsibilities included orchestrating millions of weekly marketing communications, effectively reaching our customers with precision and relevancy. I led a large team responsible for all owned media channels, ensuring a cohesive and impactful customer journey on Ryanair.com, the world’s most visited airline e-commerce platform. This leadership role required extensive cross-functional stakeholder collaboration, aligning our digital marketing efforts with broader business objectives and navigating the complexities of airline marketing in a very competitive landscape. Our collaborative efforts in refining customer acquisition and retention strategies were essential during the Covid-19 pandemic, contributing to Ryanair’s resilience and ongoing market leadership. My role in this challenging period underscored the importance of teamwork, strategic communication, and agile response to rapidly changing market conditions.
Oversaw the online shop's performance, aligning product propositions and pricing with marketing strategies to enhance online visibility and sales. Managed the integration of online and ATL marketing efforts, resulting in a cohesive and effective online presence that supported sales growth and customer engagement.
Led the digital transformation of CityJet.com, optimizing UX/UI and spearheading digital marketing strategies that drove online engagement and sales. Acted as a project manager for web development, working with third-party vendors to enhance the booking experience and digital footprint.
Managed the strategic rebranding of Aer Lingus Regional, overseeing marketing and media planning, ATL creative briefing, and execution. Executed effective email marketing campaigns and played a key role in event management and PR to strengthen brand visibility and engagement.
In my role focused on retail marketing, I facilitated the successful integration of ATL marketing tactics with complementary digital and PR activations to drive substantial brand presence and sales across luxury retail outlets. I was responsible for managing all web and email content, ensuring cohesive online support and promotion of village brands. Working closely with the dedicated retail team and brand head offices, I ensured our marketing strategies effectively supported the village's luxury retail environment, thereby enhancing the overall customer experience and engagement.
Headhunted from university, I worked in MindShare media agency for a brief period before moving client side. Media planning and buying for a range of B2C clients, notably; Brittney Ferries, Marks & Spencer, Kildare Village, 3mobile and Motorola.