Daniel Small
About
Daniel Small is from Greater Sydney Area. Daniel is currently Chief Customer Officer at Boody, located in Sydney, New South Wales, Australia. In Daniel's previous role as a Chief Digital Officer (CDO) at Boody, Daniel worked in Sydney, New South Wales, Australia until Aug 2025. Prior to joining Boody, Daniel was a General Manager | Dual role with Head of Brand Marketing @ sister brand Crop Shop Boutique at Move With Us and held the position of General Manager | Dual role with Head of Brand Marketing @ sister brand Crop Shop Boutique at Gold Coast, QLD. Prior to that, Daniel was a Head of Brand Marketing | Dual role with GM @ sister brand Move With Us at Crop Shop Boutique, based in Gold Coast, QLD from Dec 2022 to Jun 2023. Daniel started working as Head Of Brand Marketing, Digital and eCommerce at Culture Kings in Brisbane, Australia in Sep 2020. From Sep 2019 to Sep 2020, Daniel was Head Of Digital and eCommerce at Culture Kings. Prior to that, Daniel was a Head of Ecommerce + Digital Marketing at Billabong Group - Australia from Apr 2018 to Sep 2019. Daniel started working as Head of Ecommerce + Digital Marketing - Multi Brand at Billabong Group - Australia in Burleigh Heads, Queensland, Australia in Jul 2016.
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Daniel Small's current jobs
Responsible for Trade and all Customer touch points. Lucky to support the amazing teams of Brand, Creative, Digital, Performance, eCom and Customer Experience.
Daniel Small's past jobs
Responsible for all elements of Trade planning, execution and insights. Supporting the amazing teams of Digital + eCom + Customer Experience.
Key KPIS of Sales, Gross Profit, CAC, MER, Organic and Paid Reach + Engagement, CVR, Retention + CLV, CSAT, NPS
Accountable for all elements of digital conversations with our customers. Managing the Brand, Marketing, Performance, Social, Design, eCom, Photo Studio + Customer Experience/ CX teams reporting directly to the CEO and Founder. Key KPIS of Sales, Gross Profit, CAC, MER, Organic and Paid Reach + Engagement, CVR, Retention + CLV, CSAT, NPS
Accountable for rebuilding + relaunching a best in class tech stack with a absolute focus on CRO. Managing the eCom, CRM, Photo Studio + Customer Experience/ CX teams to drive a world class customer and product experience. Key KPIS of Sales, Gross Profit, CVR, Retention + CLV, CSAT, NPS
Full ownership of the Digital P&L and all elements of the front end experience and its technical stack. Working with a team across USA, France and Australia, the role lead multiple re-platfomring projects, while ensuring the storefronts of Surf Dive N Ski (AUS), Amazon Surf (NZ) and Billabong (Globally) continued to trade to the expectations of its shareholders. Key KPIS of Sales, Gross Profit, CAC, MER, CVR, Retention + CLV, CSAT, NPS