Danny Perry

Independence Care System (ICS) is a care management organization dedicated to supporting adults with physical disabilities and chronic conditions to live at home and participate fully in community life. Working in the Communications department, am responsible for developing strategic partnerships/relationships with healthcare providers, community-based organizations, elected officials, and other key stakeholders in order to support organizational objectives. Also involved in marketing, branding, and media relation efforts to enhance ICS's presence in the marketplace. Highlights: • Without an advertising budget, implemented marketing strategies that supported 12% organizational growth in 2017 • Built a team, from the ground up, that successfully supports a community and healthcare provider-based outreach strategy focused on membership growth • Act as coach and mentor to team members to support skill and career development • Creating marketing material that illustrates how ICS differentiates itself from competitors • Working with a cross functional team, was instrumental in creating a web-based member referral form that enhances the efficiency and effectiveness of the enrollment process • Collaborate with key organizational partners on marketing initiatives that support mutual growth efforts • Conceptualized and instrumental in the creation of a referral enrollment status report that supports customer service for providers and other referral sources • Garner media coverage, TV and print, that showcases marketplace differentiation • Working with the Information Management team, spearheaded the creation of a referral dashboard report that enhances strategic marketing efforts