Daria S

Marketing strategies for a group of yacht companies with head offices in Russia and Monaco A)Strategic Marketing for leading British, French and Italian yacht brands * Marketing Strategies for different markets. Target - to maximize the number of sales and increase brand presence. * Reporting Directly to the CEO * Development, implementation and administration of annual expense budgets for the marketing department * Development and implementation of loyalty programs * Branding – development and implementation of brand elements * Dealing with the best international suppliers (posm, stationery, digital promotion, events) * Development and production of all branded items (corporate wear, yachts accessories, corporate attributes etc.) and all printed materials (catalogues, flyers, leaflets etc.) B) Event Management - exhibitions, boat-shows, receptions, corporate events in Russia and Europe C) Cross-marketing campaigns with partners – private banks, luxury car brands and luxury goods companies D) Digital Marketing - SEO strategy, context advertising, SMM, development of corporate websites and corporate mailings D) PR * Development and implementation of of the communication strategy * Implementation of the international PR strategy into the local markets * Collaboration with international major media, such as Forbes, Robb Report, etc * Articles and press-releases E) Team Management * Managing the marketing team of 7 people and outsource professionals in Russia and Europe * Development of loyalty programs for the marketing team