Daria S
About
Daria S is from Dubai, United Arab Emirates. Daria is currently Head of Marketing at Phoenix Yacht Management, located in Dubai, United Emirates. In Daria's previous role as a Marketing Director at Yachting Confidential, Daria worked in Europe/CIS until Dec 2023. Prior to joining Yachting Confidential, Daria was a Head of Project Marketing - International Projects at Knight Frank and held the position of Head of Project Marketing - International Projects at Moscow. Prior to that, Daria was a Marketing manager in International Real Estate Department at Knight Frank from Jun 2013 to Mar 2016. Daria started working as Senior Real Estate Broker at Evans Relocations rebranded to Mission Relocations in Москва in Dec 2010. From Mar 2010 to Dec 2010, Daria was Real Estate Broker at Evans Relocations rebranded to Mission Relocations, based in Москва.
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Daria S's current jobs
Led the end-to-end creation, positioning and growth of Phoenix Yacht Management, building the brand from the ground up for an international UHNW audience. Defined brand strategy, messaging architecture and go-to-market approach to ensure a consistent premium experience across every client touchpoint. Own the digital ecosystem and demand generation, including website structure and service journeys, SEO, paid media support, lead capture and enquiry flows, plus marketing analytics and reporting. Manage external agencies and specialist suppliers, aligning creative direction with commercial priorities and maintaining high standards of luxury execution. Oversee UHNW communications, PR and partnerships across brand narrative, press relations, content strategy and high-profile activations, protecting brand reputation while expanding international visibility and inbound enquiries.
Daria S's past jobs
Marketing strategies for a private luxury yachting group comprising several companies across Europe and CIS. Led strategic marketing across the group’s portfolio, including brand positioning, market communications and international campaign planning for renowned brands and 100+ m superyachts. Owned digital marketing across the group: website structure and content, brand presence across key digital channels, lead capture and enquiry flows, and performance reporting, ensuring consistent standards across all touchpoints. Led PR and media relationships, strategic collaborations and event-driven activity, maintaining strict confidentiality and reputation management requirements.
Customised strategies for high-profile developments from the best international developers. My portfolio includes renowned projects such as The Royal Atlantis (UAE), Arabian Ranches (UAE), Al Barari (UAE), One Blackfriars (UK), Chelsea Barracks (UK), Lilly Square (UK), Ebury Square (UK), 140 Rue de Grenelle (France), Tour Odean (Monaco), Limassol Marina (Cyprus), Marina Aya Napa (Cyprus), Porto Montenegro (Montenegro), One & Only (Montenegro) and many others.
Reporting to the Head of the Rent and Sales department Managing high budget properties (sales) Promotion of properties (internet/magazines) Leading clients with high budget (rent/sales) from the research up to signing a contract/getting Certificate of Ownership Collecting and checking the documentation necessary for the deal Meeting with HR of big companies to promote the company and sign corporate agreements
Reporting to the Head of the Rent and Sales department Leading clients (rent) from the research up to signing a contract Leading clients (sales) from the research up to getting Certificate of Ownership Collecting and checking documentation necessary for the deal