Dario Abbondi

In charge of driving business growth for Samy Alliance and all of its products and services in Europe. • Responsible for prospect client scouting, contact, follow-up and negotiation through CRM tools (Hubspot, GMass, Lead Finders, etc.). • Managed portfolio for Triple A clients (Kia Motors Europe, N26, Sabadell Banc, etc.). • Tasked with brief retrieval, collaboration in proposals' creative design and final campaign results reporting. • Participated in special innovation groups within Samy for the development of new services, including market and competitor analysis, and presenting proactive innovation proposals. • Collaborated in the optimization of CRM processes (database creation, newsletters, etc.) • Spearheaded project for Pinterest Italy, managing local influencer profile recruitment, coordinating training webinars and monitoring publications.

• Appointed consultant within Prime Now (ultra-fast grocery delivery service) for the total management of my Vendors (manufacturers) in Italy and Spain. • In charge of top-performing FMCG category leaders: P&G, Ebro Foods & Bimbo Group, amounting to 20+ Trademarks. • Responsible for my Vendors’ performance, daily upkeep, negotiation and Marketing activations (including graphic and copy design), creating the corresponding weekly and quarterly reports. • Achievements: - Drove accelerating growth for all 3 Vendors breaking €2M sell-out in 2019 and securing over 30% cumulative increase YoY. - Personally increased Amazon Prime Now's Selection by 100+ viable products.

• Member of a team specialized in Vendor Onboarding and Selection increase for Italy and Spain. • Scouted and contacted prospective Vendors in the Consumer Electronics and Office Supplies categories, negotiating their partnership with Amazon. • Directed Vendor education sessions, instructing them in the different tools and services at their disposal, and providing personal counseling. • Supported the Marketing Manager for the Toys category in their peak of Q4 2018, coordinating critical category events (Halloween, Christmas…). • Supported the Product Manager for the Toys category in their peak of Q4 2018, leading selection and availability checks, and tracking online & offline competitors.

Assistant for the management in Italy, Spain and Portugal of the Kids & Teens brand Portfolio: Coco Pops, Choco Krispies, Frosties, Rice Krispies, Miel Pops, Smacks, Froot Loops, Kellogg's Disney and Krave. Function I was in charge of: • Direct support to the Brand Manager for Kids & Teens Southern Europe in tracking the results of the Brands (PnL, KPIs, Sell-Out Data, Sell-In Data). • Forecasting, design, management, execution, post mortem analysis and timings control for promotional activities. • Coordination with Central Global Team for the local adaptation of promotional campaigns and partnerships in the Spanish, Italian and Portuguese market. • Brief design for consumer-oriented communication stragegy: packaging and Point Of Sale material design and Digital/Media/Influencers Plan. • Creation of monthly reports documenting trends and POS material in the Food & Beverages Market in the organized retail chains channel (store-check reports). • Community Manager for the Social Network pages and websites for Kellogg's Spain, Italy and Portugal: Consumer engagement,, online reputation supervision and crisis management. • Participation in creativity and ideation sessions, and informative meetings about the state of different markets, segments and channels. Tools and Databases I used: IRI Worldwide, XLerate Plus Suite, Ebiquity, Nielsen, Kantar Worldpanel Online, Kantar Milward Brown, Carat.

Support and collaboration tasks in market research studies, managing diverse marketing projects for a Branding and Market Research consulting firm - Multi-sector and multinational market research - Analysis and results reporting - Marketing Plan development - Product development - Social media monitoring. - Assistance in the writing of research papers. Projects: - Social network tracking for a City Branding project: Marca BCN (BARCELONA). - Investigation and research paper writing regarding Consumer Generated Social Networks and Purchase Intention in the Hotel Sector (Sercotel) linked to Online Reputation (Tripadvisor). - Desk research for the Grated Cheese category for a multi-national cheese supplier (undisclosed).

Duties as President; • Coordination of an organization of over 40 students • Management of the member selection process of the Club • In charge of seeking new speakers to be invited to the Club, making contact with them, attracting them and maintaining relationships in the future Aditionally, as an active member, takes part in an organization aimed at achieving technical and professional specialization in the marketing and sales field: • Takes part actively in work groups with multi-sector firms for the analysis of marketing • Study of brand positioning, market analysis and consumer behaviour analysis. • Coordinates and collaborates in various seminars and workshops in the marketing and sales area, focused on relevant firms in the sales, services and technology sector. • Specific training and skill development in the area of brand management, market analysis and marketing strategy. • Develops work groups with marketing and sales managers of leading national and international firms (Coca-Cola, LG, Movistar, Amazon, BMW, Danone, P&G, Facebook, Burger King, Apple, Ferrero, CINFA, Hilton...).

During 2 months, as an intern for Del Monte Foods Inc. in its Headquarters in Mexico, I was tasked with various projects for the brands that Del Monte currently owns in the country: S&W Premium Foods and Contadina Sauces. Some of the duties he carried out: • Full management of a field study for the product S&W FrutiYa, including the creation of the study, the selection of the variables to be observed, the actual performance of the study, and the extraction of conclusions and action plan. • Sales tracking and analysis for S&W FrutiYa. • Active participation in status quo asessment meetings with Del Monte's advertising and PR agency: Alvarado Molina. • Colaborated with the advertising and PR agency in the creation of informative corporate presentations. • Collaborated in the coordination of Del Monte's asistance to the ABASTUR Fair, the leading event for the Foodservice Industry in LATAM Markets. • Established potential distribution partnerships with various commercial managers of the Foodservice Industry. • Presented various reports to the management board of Del Monte.

• Coordinated a sales team with the objective to widen the University's Job Notice Board. • Attracting firms through direct contact, salesmanship techniques, and intensive negociation aimed at incorporating them to the University's Career Services platoform. • Managed job and internship offers sourced by the different companies. • Database management.

• Customer base-related operational tasks • Support in real estate property and residents' associations management • Assistance in the creation and processing of the necessary legal documents in judicial processes

• Assistance in the production of artistic dance shows • Responsible for various logistic duties • Support on technical work, lighting, and stage and atrezzo setting